Just Seen On™ Platform Enables Viewers To Connect To Products

SAN FRANCISCO, September 21, 2004 – Delivery Agent, Inc., the leader in shopping enabled programming and measurement for television shows, movies, sports, and music videos, today announced an agreement with Lions Gate Entertainment (NYSE and TSX: LGF) the premium independent filmed entertainment studio, to enable their content for multi-channel shopping.

Delivery Agent will immediately begin enabling commerce for titles in the Lions Gate film and television library including such recent and upcoming feature film releases as “Open Water,” “Saw,” and “Final Cut.”

“We are excited to be providing the Delivery Agent suite of capabilities to Lions Gate Entertainment. Utilizing our unique services, entertainment companies can integrate the power of their brands with the vast audiences that they attract via their content to create new revenue streams,” said Michael Fitzsimmons, Delivery Agent CEO. “Our ability to enable sales from a multitude of platforms including online, interactive DVD, Pay-Per-View, Video-On-Demand, in-bound toll-free numbers and wireless applications, build brands across media.

“This technology allows Lions Gate to develop an additional revenue stream that will include another link or connection for our online and offline visitors,” said Adrian Sexton, Lions Gate Vice President of Digital Media. “The ability to provide our audience with merchandise that they want, when they want it, not only builds ancillary consumer awareness and loyalty, but will also strengthen our traditional advertiser and promotional relationships.”

About Delivery Agent, Inc.

Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including ABC, CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, MTV Networks, Martha Stewart Living Omnimedia, Univision Communications and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles and London, Delivery Agent deploys its technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.

Contacts

Kim Marder
Delivery Agent
T +1(415)728-9602
press@deliveryagent.com

Darcy Provo for Delivery Agent
T +1(415)871-1731
press@deliveryagent.com