Site to Be Powered By Delivery Agent and Provide E-Commerce for All NBCUniversal Web Properties www.nbcuniversalstore.com
Merchandise Available from “The Office”, “My Name is Earl”, “Law & Order”, “Monk”, “Seinfeld”, And Much More
LOS ANGELES, CA – March 21, 2006 – NBCUniversal is re-launching and expanding its comprehensive online store, providing online shopping for all existing NBCUniversal consumer web sites from one all-inclusive site. It was announced today by Kim Niemi, Senior Vice President, NBCUniversal Television Distribution, Video, Music and Product Development. The new online store launched this month at www.nbcuniversalstore.com.
NBCUniversal is teaming up with e-commerce partner Delivery Agent to bring convenience and variety to fans and consumers while allowing them to shop on the site through familiar points of entry. Whether consumers are fans of NBCUniversal’s network and/or cable television shows, film fans of Universal Pictures or Focus Features, or getting into the spirit of the Olympics, they will all be able to purchase merchandise through one all-inclusive site.
Ultimately, each NBCUniversal division will have its own unique online store. Consumers will always be one click away from having the ability to shop for all company products across all company online properties. The newly expanded and updated online store features various media products, including DVDs, CDs and books, and soft goods including branded apparel, collectibles and drinkware. The new store will also incorporate “SeenOn™” products featuring popular and practical products from the sets and stars of NBCUniversal’s hit television shows.
“We are excited to be partnering with Delivery Agent to offer our consumers such a comprehensive full-service e-commerce site,” said Niemi. “The new site will offer a fantastic customer experience for the viewers and fans who wish to purchase products from their favorite NBCUniversal television programs and films.”
“With our re-launch of nbcuniversalstore.com, shoppers can now find merchandise from all of NBCUniversal’s offerings with the ease of one-stop shopping,” said Judith Dutch, Vice President Retail Operations & Consumer Marketing, NBCUniversal. “Customized stores-within-stores display our immense selection of brands with the look and feel of each show, from current hits like ‘Law & Order’ and ‘The Office’ to classic shows like ‘Cheers’ and ‘Seinfeld.’”
“This agreement between NBCUniversal and Delivery Agent, which encompasses programming from all of the NBCUniversal networks, signifies a mutual commitment to our vision of shopping enabled entertainment,” noted Mike Fitzsimmons, CEO, Delivery Agent.
“We look forward to a partnership that fuses NBCUniversal’s top flight programming and loyal fan base with Delivery Agent’s cutting edge entertainment commerce platform.”
About Delivery Agent, Inc.
Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including ABC, CBS, NBCUniversal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, MTV Networks, Martha Stewart Living Omnimedia, Univision Communications and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles and London, Delivery Agent deploys its technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.
About NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal is 80% owned by General Electric and 20% owned by Vivendi Universal.
Contacts
Kim Marder
Delivery Agent
T +1(415)728-9602
press@deliveryagent.com
Darcy Provo for Delivery Agent
T +1(415)871-1731
press@deliveryagent.com
