The Biggest “Seen-On” Commerce Campaign in Television History

September 16, 2005 – The now-famous poncho that Martha Stewart wore at her coming out a few months ago has once again become the center of attention, this time from the public, not the media.

“If there is anyone who completely understands the concept of integrated marketing, it’s Martha Stewart,” noted Gregory Mann, Executive Consultant for Martha Stewart Living Omnimedia, Inc.. “We believe that the terrific reaction to Martha and the show, as demonstrated by these sales, has set us on the course to be able to offer our viewers the ability to connect with the lifestyle they admire without interfering with the content they want.”

On the second episode of her “Martha” syndicated show, the poncho was once again worn by Martha, and the guests on her show, and offered for sale exclusively on marthastewart.com. Delivery Agent, the leader in shopping enabled programming and measurement for television shows, movies, sports, and music videos, and the ecommerce enabler for the site, reports that in the first forty-eight hours of the poncho being available for sale, they had orders valued at over $375,000.

Mike Fitzsimmons, Delivery Agent CEO added; “The volume of sales that Martha Stewart has generated with these ponchos is unheard of in our business. She has set a new benchmark for Television Commerce. We are thrilled to be a part of setting the record for the biggest ‘Seen-On’ commerce campaign in television history.”
Profits from the sales will be used to benefit many women and families in need, as well as victims of Hurricane Katrina.

About Delivery Agent, Inc.

Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including ABC, CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, MTV Networks, Martha Stewart Living Omnimedia, Univision Communications and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles and London, Delivery Agent deploys its technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.

Contacts

Kim Marder
Delivery Agent
T +1(415)728-9602
press@deliveryagent.com

Darcy Provo for Delivery Agent
T +1(415)871-1731
press@deliveryagent.com