Series B Led By Bessemer Venture Partners Cardinal Venture Capital and Worldview Technology Partners Add To Holdings

SAN FRANCISCO, CA – May 17, 2006 – “The opportunity for early stage investment with the industry leader that created the industry doesn’t come along all that often,” said David Cowan, General Partner with Bessemer Venture Partners. “Delivery Agent is a company which has identified an important business segment which could radically alter the media landscape.”

In addition to Bessemer Venture Partners’ investment in the company, Delivery Agent, Inc., the leading interactive commerce provider for the entertainment industry, announced that both Worldview Technology Partners and Cardinal Venture Capital, initial investors in the company, have also participated in this round resulting in the company raising an additional $11 million.

“Delivery Agent is building a new business at the confluence of television and motion picture entertainment, online advertising and product placement,” noted Bessemer’s Justin Label, “The Company is the industry leader and our new round of investment will help them build on their successes.”

Proceeds from the financing will be used to fund Delivery Agent’s multi-channel commerce platform, facilitating transactions from virtually any media consumption system, including: wireless, IPTV and ITV; expanding Delivery Agent’s market leadership position as the only company with a targeted solution that enables viewers to connect with and immediately purchase products seen within entertainment content.

The company’s patent-pending platform has become the industry standard, currently adopted by major entertainment companies and consumer brands seeking to take advantage of this new revenue stream. Delivery Agent has interactive commerce agreements with best of breed media companies including ABC Entertainment, Martha Stewart Living Omnimedia, NBC Universal, and Twentieth Century Fox. With over 75 properties in their roster of clients, Delivery Agent is the leading e-commerce enabler for the current Network Prime-time Top 20 rated shows, according to Nielsen Media Research*.

“A little over a year ago, we announced our first round financing at $5.5 million,” noted Mike Fitzsimmons, Delivery Agent CEO. “Today we are exceptionally pleased to announce that our second round is led by Bessemer Venture Partners, one of the industry’s oldest and most respected firms. We consider this investment a strong endorsement in the vitality of our business and the underlying theme that we’ve only just begun to see the growth potential the field holds.”

About Delivery Agent, Inc.

Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including ABC, CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, MTV Networks, Martha Stewart Living Omnimedia, Univision Communications and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles and London, Delivery Agent deploys its technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.

Contacts

Kim Marder
Delivery Agent
T +1(415)728-9602
press@deliveryagent.com

Darcy Provo for Delivery Agent
T +1(415)871-1731
press@deliveryagent.com