Dogs Go Digital – Westminster Breed Videos Now Online
NEW YORK, NY— February 7, 2007 — In a first ever for NBCU, USA Network in partnership with The Westminster Kennel Club is offering dog enthusiasts the ability to “download to own” the Breed judging videos from the 2006 Westminster Kennel Club Dog Show – all from the official website of the WKC, westminsterkennelclub.org. Users will have access to browse all 165 breed videos via 30-second preview clips before making their purchase decisions. The content offerings will expand one week following the telecast of the 131st Westminster Kennel Club Dog Show presented by Pedigree® to include the Breed Judging and Best in Group videos from this year’s event.
“The WKC digital downloads are just another example of our on-going efforts to give viewers content when they want it and where they want it. While the dog show fan experience starts on-air, we want it to continue at home on PCs and other mobile devices,” said Chris McCumber, senior vice president, marketing and brand strategy.
The WKC digital download microsite was created by Delivery Agent and Extend Media in conjunction with USA Network and WKC. The site is integrated into the westminsterkennelclub.org website.
As in previous years, throughout this year’s event and for one week following, users will be able to watch free of charge streaming videos of the breed judging events within hours of the live telecast from Madison Square Garden, Monday, February 12th & Tuesday, February 13th on USA Network at 8pm7/c.
Additionally, for this year’s telecast, westminsterkennelclub.org and USA have refreshed many of the site’s interactive elements including the popular WKC themed “send to a loved one” Valentine’s Day vCard,” “Find the Right Dog” profiler and the Pedigree® sponsored Adoption Guide book. And for the first time ever, users can get WKC mobile alerts via their cell phone – including show trivia, factoids and behind the scenes information from the WKC dog show.
For photos of previous WESTMINSTER KENNEL CLUB DOG SHOW events, as well as all USA Network projects, please log on to the NBC Universal Media Village at http://www.nbcumv.com/.
About Delivery Agent, Inc.
Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including ABC, CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, MTV Networks, Martha Stewart Living Omnimedia, Univision Communications and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles and London, Delivery Agent deploys its technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.
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