Net Proceeds of April 11th Auction Will Benefit DIFFA: Design Industries Foundation Fighting Aids
NEW YORK and SAN FRANCISCO, April 10, 2007 – Delivery Agent, Inc., the industry leader in shopping-enabled programming for television shows, motion pictures, sports, publishing, and music videos, has teamed up with Bravo for an online auction of furniture and home accessories featured on Bravo’s “Top Design,” a competition reality series that offers a behind-the-scenes look at the creative, competitive and client-driven interior design business at the highest level. The auction will be held at the top auction site eBay (http:ebay.com/topdesign) following the season finale of “Top Design” on Wednesday, April 11 at 10:00 – 11:00 ET, and will continue for one week. Net proceeds will benefit DIFFA: Design Industries Foundation Fighting Aids.
Powered and managed by Delivery Agent, the auction will feature 40 one-of-a-kind pieces that have been showcased throughout “Top Design’s” interior design challenges each week. Everything from throw pillows to wicker chairs to high-end paintings is up for grabs. To learn more about the auction, visit http://www.seenon.com/television/bravo/top-design.
“Delivery Agent is known for helping networks and studios monetize their entertainment content by making shows and movies ‘shopable,’ and we’re pleased to be lending our e-commerce solution to benefit DIFFA,” said Mike Fitzsimmons, CEO of Delivery Agent.
“This auction provides our passionate ‘Top Design’ fans with a chance to really touch the show – and all for a great cause,” said Jason Klarman, Executive Vice President, Marketing & Digital, Bravo.
Tune-in to Bravo’s “Top Design” series finale on Wednesday, April 11 at 10:00 PM ET/PT for the final challenge entitled “Lofty Designs.” Finalists Matt Lorenz of Chicago and Carisa Perez-Fuentes of New York must each showcase their very best work and design the interior of a home – two separate identical 1,700 square foot lofts in downtown Los Angeles to be exact. Joining host Todd Oldham is special guest judge Trudie Styler (film producer, actress), who will help judges Jonathan Adler (interior designer), Margaret Russell (editor-in-chief of ELLE DECOR Magazine) and Kelly Wearstler (interior designer), determine the series winner. See if Matt or Carisa will win a $100,000 grand prize from LendingTree, as well as a brand new 2007 Acadia vehicle from GMC. The winner also will be rewarded with an editorial feature in ELLE DECOR Magazine, plus the chance to showcase their design skills at DIFFA’s DINING BY DESIGN NY 2008 a lavish affair where designers, celebrities, and the who’s who of design convene for a night of style, drama, excitement, and spirited collaboration. Photography is available on Media Village at www.nbcumv.com/bravo.
About Delivery Agent, Inc.
Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including ABC, CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, MTV Networks, Martha Stewart Living Omnimedia, Univision Communications and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles and London, Delivery Agent deploys its technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.
About DIFFA
DIFFA : Design Industries Foundation Fighting AIDS is one of the country’s largest supporters of direct care for people living with HIV/AIDS and preventive education for those at risk. Merging care and commerce, supporters of DIFFA come from all fields of fine design and the visual arts, including: architecture, fashion design, interior design, photography and consumer product design. With fund-raising efforts bolstered by strategic partnerships and unique events showcasing innovation and creativity, DIFFA has granted over $35 million to hundreds of AIDS service organizations nationwide.
About Delivery Agent, Inc.
Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed drama series, movies, comedy and music specials, and by showing a whole different side of celebrities. Currently available in more than 84 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process, and making influential and inventive original programming. Its critically acclaimed original programming includes the Emmy-nominated “Kathy Griffin: My Life on the D-List,” 12-time Emmy-nominated “Inside the Actors Studio,” “The Real Housewives of Orange County,” “Top Chef,” “Celebrity Poker Showdown,” as well as the 2004 Emmy winner for Outstanding Reality Program, “Queer Eye,” and the four-time Emmy-nominated hit competition series, “Project Runway.”
Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.
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Delivery Agent
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Darcy Provo for Delivery Agent
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