Delivery Agent’s E-Commerce Offering to Include a SeenON! Component Connecting Consumers with Le Tigre Products Seen On Screen and Celebrity

SAN FRANCISCO, May 22, 2007 – Delivery Agent, the leader in shopping-enabled programming for television shows, motion pictures, sports, publishing and music videos, announced today an exclusive partnership with Le Tigre USA that positions Delivery Agent at the helm of the design, development, and management of Le Tigre’s e-commerce store (http://www.letigreusa.com). The move, coinciding with the launch of Le Tigre’s new summer collection, will allow Delivery Agent to expand its reach into the lucrative lifestyle market while enabling consumers to connect directly with the iconic brand. The Le Tigre launch marks Delivery Agent’s latest expansion during an aggressive growth period for the company, which recently announced an additional $18.5 million in funding as well as newly inked e-commerce deal with Viacom’s MTV Networks.

The Delivery Agent powered Le Tigre commerce environment (http://www.letigreusa.com) will launch May 22nd giving consumers direct access to Le Tigre items as well as the ability to pinpoint and purchase pieces from the brand as seen on TV, film and on their favorite celebrities. The online store will also feature a number of interactive experiences, including exclusive videos from Le Tigre sponsored events such as South by Southwest and Coachella, as well as Insound Radio Player, providing today’s hottest independent rock music to enhance visitor’s shopping experience.

“Through our extensive network of e-commerce sites, Delivery Agent has been at the forefront of harnessing the synergy between fashion and entertainment,” said Mike Fitzsimmons, CEO of Delivery Agent. “Le Tigre USA is worn by some of today’s hottest celebrities and musicians, and aligning with this brand is a natural extension for our business into the consumer lifestyle market.”

Delivery Agent quickly solidified its position as the leader in shopping-enabled programming for television and feature films, having partnered with such companies as ABC, NBC Universal, Twentieth Century Fox, CBS/Paramount, MTV Networks and The Weinstein Company. The Le Tigre partnership perfectly positions Delivery Agent to parlay this area of expertise into the lifestyle brands arena.

“We’re looking forward to a strong partnership with Delivery Agent,” said Ryan O’Sullivan, CEO of Le Tigre. “Their e-commerce platform and innovative online marketing approach will be key components in building our online sales initiative.”

About Delivery Agent, Inc.

Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including ABC, CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, MTV Networks, Martha Stewart Living Omnimedia, Univision Communications and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles and London, Delivery Agent deploys its technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.

About Le Tigre USA

Making an impact in the 70’s and 80’s with chic polos and a playful logo, Le Tigre stays true to keeping the classics modern. Pushing a fresh new look with progressive styles and colors, Le Tigre continues to introduce different treatments, new fabrications and washes, and authentic detailing. Every collection is fresh but familiar. With a wider range of product categories and an evident concentration on cut and detail, the brand appeals to all generations and establishes a new level of fashion within the apparel industry. Le Tigre exists in 9 countries, including the US.

Contacts

Kim Marder
Delivery Agent
T +1(415)728-9602
press@deliveryagent.com

Darcy Provo for Delivery Agent
T +1(415)871-1731
press@deliveryagent.com

Beginning Today, Fans of MTV’s “The Hills,” “Laguna Beach” and Logo’s “Noah’s Arc” Can Purchase Clothing and Other Items Featured in the Shows

SAN FRANCISCO, CA – May 2, 2007 – In the ultimate form of personal self-expression, fans of MTV’s “The Hills,” “Laguna Beach” and Logo’s “Noah’s Arc” can now capture the ‘look’ of their favorite characters by going online and purchasing clothing and accessories worn by their favorite cast members or featured on the shows. Today marks the immediate launch of two new online stores for MTV and Logo fans, both of which are powered by Delivery Agent, Inc., the leader in shopping-enabled programming for television shows, motion pictures, sports, publishing and music videos.

The sites — at www.seenonmtv.com and www.seenonlogo.com — offer fans the opportunity to purchase identical items worn by their favorite stars, like Lauren Conrad of “The Hills” and Noah, the star of “Noah’s Arc.” And in a move that bridges the real world with the virtual, members of Virtual Hills and Virtual Laguna Beach can dress their avatars in branded clothing, and then get their hands on the real things via the MTV store – the first time any major media/entertainment company has extended the concept to a 3D world.

“Delivery Agent is a leader in shopping-enabled entertainment content, and our interactive SeenOn! commerce platform helps deepen relationships with viewers and brands alike,” said Mike Fitzsimmons, CEO of Delivery Agent. “Our patented technology has put us at the forefront for capturing a coveted, active demographic, and we are excited to put this to work for MTV Networks.”

“MTV and Logo viewers are passionately connected to their favorite shows and characters, and they aspire to live the lifestyle they see on-air,” said Jeff Yapp, executive vice president of franchise development for MTV Networks’ Music and Logo Group. “With Delivery Agent, we are helping our viewers get the apparel, accessories and other cool stuff that are at the root of their personal identity. And in a unique twist, we’re making it possible for our viewers to extend that expression to their virtual lives so that their virtual alter-egos can adopt the same look in-world.”

The MTV and Logo sites are organized so viewers can shop for their favorite items by cast member, category (i.e., clothing, jewelry, handbags and luggage, shoes, etc.) and brand. They can also shop by episode. For instance, a viewer who has just seen the “Hills” episode “Apology Not Accepted,” which originally aired on March 19, can go online and purchase the Rebecca Taylor blossom print dress worn by one of the cast members.

The Hills section of the MTV site, for instance, features more than 500 products seen on episodes from the show’s first two seasons – everything from handbags and shoes, to electronics and earrings. The Laguna Beach area offers headbands, skirts, digital music players and more than 350 other products. And on the Logo site, viewers can purchase the sweaters, ties, watches, sunglasses and even mobile phones that the impeccably dressed characters wear on-air.

In the coming months, the MTV and Logo sites will add special sections offering pieces inspired by the shows’ signature styles. Both sites also will feature Shopisodes, Delivery Agent’s shopping-enabled video platform, which will allow viewers to watch portions of the show on the Web site, immediately see which items are available for purchase and complete their transactions.

In addition to the MTV and Logo sites that debuted today, MTV Networks’ Music Group and Delivery Agent are exploring additional sites for other MTV Networks brands, including VH1 and CMT in the coming year.

About Delivery Agent, Inc.

Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including ABC, CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, MTV Networks, Martha Stewart Living Omnimedia, Univision Communications and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles and London, Delivery Agent deploys its technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.

Contacts

Kim Marder
Delivery Agent
T +1(415)728-9602
press@deliveryagent.com

Darcy Provo for Delivery Agent
T +1(415)871-1731
press@deliveryagent.com

Bessemer Venture Partners, Cardinal Venture Capital and Worldview Technology Partners Increase their Stake in Delivery Agent

SAN FRANCISCO, CA – May 2, 2007 – Delivery Agent Inc., the leader in shopping-enabled programming for television shows, movies, sports, publishing, and music videos, today announced that it has raised an additional $18.5 million of funding in a third round of financing for a total of $35 million. The round was led by Bessemer Venture Partners with Cardinal Venture Capital and Worldview Technology Partners also participating.

The financing will be used to help extend the company’s market leadership position through targeted acquisitions, consumer marketing and the extension of the company’s technology platform to support advanced video capabilities.

“Delivery Agent has demonstrated significant traction in the market they created,” said Pete Goettner, General Partner with Worldview Technology Partners. “The market for shopping-enabled programming is on the verge of exploding and our investment in Delivery Agent will enable them to accelerate this growth and continue to innovate.”
Delivery Agent boasts partnerships with 100 entertainment properties to provide e-commerce solutions that enable consumers to purchase the items they see on screen. In December 2006, Delivery Agent launched www.SeenON.com, the definitive shopping destination for products seen on screen.

“Consumers want access to products they see in pop culture, brands are looking for ways to connect with an engaged and passionate audience and entertainment content owners are looking to supplement traditional advertising models,” said Mike Fitzsimmons, CEO of Delivery Agent. “Delivery Agent is at the crossroads of these trends and has a proven track record of delivering value to consumers, advertisers and our entertainment partners.”

About Delivery Agent, Inc.

Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including ABC, CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, MTV Networks, Martha Stewart Living Omnimedia, Univision Communications and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles and London, Delivery Agent deploys its technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.

Contacts

Kim Marder
Delivery Agent
T +1(415)728-9602
press@deliveryagent.com

Darcy Provo for Delivery Agent
T +1(415)871-1731
press@deliveryagent.com