Bessemer Venture Partners, Cardinal Venture Capital and Worldview Technology Partners Increase their Stake in Delivery Agent

SAN FRANCISCO, CA – May 2, 2007 – Delivery Agent Inc., the leader in shopping-enabled programming for television shows, movies, sports, publishing, and music videos, today announced that it has raised an additional $18.5 million of funding in a third round of financing for a total of $35 million. The round was led by Bessemer Venture Partners with Cardinal Venture Capital and Worldview Technology Partners also participating.

The financing will be used to help extend the company’s market leadership position through targeted acquisitions, consumer marketing and the extension of the company’s technology platform to support advanced video capabilities.

“Delivery Agent has demonstrated significant traction in the market they created,” said Pete Goettner, General Partner with Worldview Technology Partners. “The market for shopping-enabled programming is on the verge of exploding and our investment in Delivery Agent will enable them to accelerate this growth and continue to innovate.”
Delivery Agent boasts partnerships with 100 entertainment properties to provide e-commerce solutions that enable consumers to purchase the items they see on screen. In December 2006, Delivery Agent launched www.SeenON.com, the definitive shopping destination for products seen on screen.

“Consumers want access to products they see in pop culture, brands are looking for ways to connect with an engaged and passionate audience and entertainment content owners are looking to supplement traditional advertising models,” said Mike Fitzsimmons, CEO of Delivery Agent. “Delivery Agent is at the crossroads of these trends and has a proven track record of delivering value to consumers, advertisers and our entertainment partners.”

About Delivery Agent, Inc.

Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including ABC, CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, MTV Networks, Martha Stewart Living Omnimedia, Univision Communications and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles and London, Delivery Agent deploys its technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.

Contacts

Kim Marder
Delivery Agent
T +1(415)728-9602
press@deliveryagent.com

Darcy Provo for Delivery Agent
T +1(415)871-1731
press@deliveryagent.com