Beginning Today, Fans of MTV’s “The Hills,” “Laguna Beach” and Logo’s “Noah’s Arc” Can Purchase Clothing and Other Items Featured in the Shows

SAN FRANCISCO, CA – May 2, 2007 – In the ultimate form of personal self-expression, fans of MTV’s “The Hills,” “Laguna Beach” and Logo’s “Noah’s Arc” can now capture the ‘look’ of their favorite characters by going online and purchasing clothing and accessories worn by their favorite cast members or featured on the shows. Today marks the immediate launch of two new online stores for MTV and Logo fans, both of which are powered by Delivery Agent, Inc., the leader in shopping-enabled programming for television shows, motion pictures, sports, publishing and music videos.

The sites — at www.seenonmtv.com and www.seenonlogo.com — offer fans the opportunity to purchase identical items worn by their favorite stars, like Lauren Conrad of “The Hills” and Noah, the star of “Noah’s Arc.” And in a move that bridges the real world with the virtual, members of Virtual Hills and Virtual Laguna Beach can dress their avatars in branded clothing, and then get their hands on the real things via the MTV store – the first time any major media/entertainment company has extended the concept to a 3D world.

“Delivery Agent is a leader in shopping-enabled entertainment content, and our interactive SeenOn! commerce platform helps deepen relationships with viewers and brands alike,” said Mike Fitzsimmons, CEO of Delivery Agent. “Our patented technology has put us at the forefront for capturing a coveted, active demographic, and we are excited to put this to work for MTV Networks.”

“MTV and Logo viewers are passionately connected to their favorite shows and characters, and they aspire to live the lifestyle they see on-air,” said Jeff Yapp, executive vice president of franchise development for MTV Networks’ Music and Logo Group. “With Delivery Agent, we are helping our viewers get the apparel, accessories and other cool stuff that are at the root of their personal identity. And in a unique twist, we’re making it possible for our viewers to extend that expression to their virtual lives so that their virtual alter-egos can adopt the same look in-world.”

The MTV and Logo sites are organized so viewers can shop for their favorite items by cast member, category (i.e., clothing, jewelry, handbags and luggage, shoes, etc.) and brand. They can also shop by episode. For instance, a viewer who has just seen the “Hills” episode “Apology Not Accepted,” which originally aired on March 19, can go online and purchase the Rebecca Taylor blossom print dress worn by one of the cast members.

The Hills section of the MTV site, for instance, features more than 500 products seen on episodes from the show’s first two seasons – everything from handbags and shoes, to electronics and earrings. The Laguna Beach area offers headbands, skirts, digital music players and more than 350 other products. And on the Logo site, viewers can purchase the sweaters, ties, watches, sunglasses and even mobile phones that the impeccably dressed characters wear on-air.

In the coming months, the MTV and Logo sites will add special sections offering pieces inspired by the shows’ signature styles. Both sites also will feature Shopisodes, Delivery Agent’s shopping-enabled video platform, which will allow viewers to watch portions of the show on the Web site, immediately see which items are available for purchase and complete their transactions.

In addition to the MTV and Logo sites that debuted today, MTV Networks’ Music Group and Delivery Agent are exploring additional sites for other MTV Networks brands, including VH1 and CMT in the coming year.

About Delivery Agent, Inc.

Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including ABC, CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, MTV Networks, Martha Stewart Living Omnimedia, Univision Communications and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles and London, Delivery Agent deploys its technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.

Contacts

Kim Marder
Delivery Agent
T +1(415)728-9602
press@deliveryagent.com

Darcy Provo for Delivery Agent
T +1(415)871-1731
press@deliveryagent.com