Relationship Brings Development of Custom Online Commerce Store to Multi-Platinum Pussycat Dolls
SAN FRANCISCO, Calif. – June 18, 2007 – Delivery Agent, Inc. the leader in shopping-enabled programming for television shows, motion pictures, sports and publishing, and Interscope Geffen A&M Records, a part of Universal Music Group, jointly announced today a deal naming Delivery Agent as the exclusive developer of custom e-commerce environments for The Pussycat Dolls, the Grammy-nominated band that has sold nearly 6 million albums worldwide.
The relationship, which marks Delivery Agent’s foray into the music arena, will introduce new means for revenue growth for Interscope Geffen A&M Records while enabling the company to fully monetize its artists, beginning with Delivery Agent’s design and deployment of an exclusive online store for platinum selling group The Pussycat Dolls. The companies will jointly pursue other opportunities with Interscope Geffen A&M artists.
The Pussycat Dolls custom online shop, launching in June via both the bands’ official Web site (http://www.pcdmusic.com) as well as Delivery Agent’s SeenON!™ branded site for the group (http://www.seenonpcd.com), will be the first joint project between the two companies, offering a “virtual” backstage pass to The Pussycat Dolls wardrobe. Fans will be able to find and purchase products that have been seen on The Pussycat Dolls in everything from their music videos to concerts to every day life through exclusive interviews with stylists, interactive tours, and Shopisodes™, an interactive tool that allows fans to shop for items featured in music videos as they are watching. In addition to offering virtually any item seen on fans’ favorite artists, Delivery Agent’s online stores will also promote the sale of exclusive band branded merchandise, private-label online auctions, and sponsorship advertising packages.
“Delivery Agent’s approach will enable Interscope Geffen A&M Records to develop a more compelling online presence for hot, fashion forward groups such as The Pussycat Dolls,” said Mike Fitzsimmons, CEO of Delivery Agent. “As these artists continue to impact consumer trends, our storefront will act as a new means to develop online sales revenue while subsequently producing a significant increase in total store revenue.”
“We are constantly searching for new revenue streams for our properties,” said Erin Yasgar, Vice-President of New Media for Interscope Geffen A&M Records. “We have seen the financial growth potential in television and studio product placement and were anxious to incorporate it into our music offering. Fans are the biggest proponents of an artist’s vision and we want to offer them yet another way to connect with their favorite talent.”
About Delivery Agent, Inc.
Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including ABC, CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, MTV Networks, Martha Stewart Living Omnimedia, Univision Communications and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles and London, Delivery Agent deploys its technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.
Contacts
Kim Marder
Delivery Agent
T +1(415)728-9602
press@deliveryagent.com
Darcy Provo for Delivery Agent
T +1(415)871-1731
press@deliveryagent.com
