Launch of New Interactive Online Commerce Stores Includes Premiere of Shopisodes™ for The Style Network
SAN FRANCISCO, July 23, 2007 –Delivery Agent, the leader in shopping-enabled programming for television shows, motion pictures, sports and music videos, announces a partnership with E! Entertainment Television and The Style Network naming Delivery Agent a provider of e-commerce services for the networks. Content is available via both the network Web sites and through SeenON! branded sites. In addition, The Style Network store features the premiere of Shopisodes™, an online video application that allows consumers to synchronously shop for the items as they watch the footage from the show.
“Viewers and fans have made it clear that they want to extend their interest by purchasing merchandise and items seen on E! and Style,” said John Najarian, senior vice president, New Media, E! Networks. “As a leader in the field, Delivery Agent provides our viewers instant access to an easy-to-use, multi-dimensional digital store. We’re excited to be partnering with Delivery Agent as we continue to offer our fans an ever-growing range of entertainment choices.”
“No one captures the allure of celebrity and style better than E! and Style,” said Mike Fitzsimmons, CEO of Delivery Agent. “Their dominant leadership in the entertainment industry paired with Delivery Agent’s ability to offer the public celebrity products and fashions brings the sizzle of celebrity culture into the day-to-day lives of viewers at home.”
The E! online store, available via www.eonline.com or directly at eonline.seenon.com, provides consumers with access to fan gear from popular shows such as “The E! True Hollywood Story,” “The Girls Next Door,” and “The Soup,” with new show-themed items continually added throughout the year.
The Style Network store, accessible via www.stylenetwork.com or directly at www.seenonstyle.com, features Delivery Agent’s newest video application, Shopisodes™. This shopping-enabled video feature provides viewers with a way to interact with, and shop directly from, video from Style shows, including “Style Her Famous,” “How Do I Look?,” “Dress My Nest,” “My Celebrity Home,” and “Clean House.” Consumers are able to buy products ranging from apparel and shoes to accessories and home décor, giving fans the opportunity to not only add coveted styles seen on screen to their wardrobe, but to their entire home as well.
In addition to powering the networks’ e-commerce environments, Delivery Agent also promotes E! and Style through its broad network of affiliate sites, leading search engines and its entertainment shopping portal www.SeenON.com.
About Delivery Agent, Inc.
Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including ABC, CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, MTV Networks, Martha Stewart Living Omnimedia, Univision Communications and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles and London, Delivery Agent deploys its technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.
About Comcast Entertainment Group
Based in Los Angeles, recently formed Comcast Entertainment Group operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment, and E! Online; The Style Network, the destination for women 18-49 with a passion for the best in relatable and inspiring lifestyle programming; and G4 offering the last word on gaming.
Contacts
Kim Marder
Delivery Agent
T +1(415)728-9602
press@deliveryagent.com
Darcy Provo for Delivery Agent
T +1(415)871-1731
press@deliveryagent.com
