SAN FRANCISCO, July 3, 2007 – Delivery Agent, the leader in shopping-enabled programming for television shows, motion pictures, sports and music videos, partnered with Warner Bros. Pictures on the recent theatrical release of “License to Wed.” Currently available through Delivery Agent’s www.SeenON.com, the definitive online shopping destination for products seen on screen, consumers can access products seen on the characters as well as other exclusive film content.
As a result of working closely with the “License to Wed” production department, more than 60 products from all major scenes in the film are available through the SeenON! Web site. Consumers can easily find the looks of their favorite stars all in one location. This marks Delivery Agent’s first product-centric partnership of this scale, with a film release.
Partnerships like this one create a unique opportunity for advertisers looking to build an association with entertainment properties and increase their relevancy and credibility. Consumers are enthralled with celebrities and seek out the look of the stars. Fans of Hollywood talent including the stars seen in “License to Wed,” flock to SeenON! to discover details of their favorite celebrities’ current projects and to learn more about the fashion products seen in their films. By partnering with SeenON!, brands are finding more relevant ways to reach their target demographic and ultimately achieve their marketing objectives.
About Delivery Agent, Inc.
Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including ABC, CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, MTV Networks, Martha Stewart Living Omnimedia, Univision Communications and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles and London, Delivery Agent deploys its technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.
About Warner Bros. Pictures
Warner Bros. Pictures has been at the forefront of the motion picture industry since its inception and continues to be a leading creative force in the industry. Warner Bros. Pictures produces and distributes a wide-ranging slate of some 18-22 films each year, employing a business paradigm that mitigates risk while maximizing productivity and capital. Warner Bros. Pictures either fully finances or co-finances the films it produces and maintains worldwide distribution rights. It also monetizes its distribution and marketing operations by distributing films that are totally financed and produced by others. Current multi-faceted co-financing joint ventures include those with Village Roadshow Pictures, Castle Rock Entertainment, Virtual Studios and Legendary Pictures. Warner Bros. Pictures also has a distribution and co-financing deal with Alcon Entertainment.
Contacts
Kim Marder
Delivery Agent
T +1(415)728-9602
press@deliveryagent.com
Darcy Provo for Delivery Agent
T +1(415)871-1731
press@deliveryagent.com
