Fans to Access Products and Behind-the-Scenes Footage Seen on TV Guide Network’s Weekly Series “The Fashion Team”
SAN FRANCISCO – September 20, 2007 – Delivery Agent Inc., the leader in shopping-enabled programming for television shows, motion pictures, sports and publishing, has signed an agreement with TV Guide Network to create an interactive e-commerce environment giving consumers direct access to products seen on the network’s hit series “The Fashion Team.” Hosted by celebrity stylist David Evangelista and comedian Daphne Brogdon, “The Fashion Team” is an entertaining weekly talk show that covers the colliding worlds of Hollywood and fashion.
Delivery Agent also has exclusive rights to behind-the-scenes content giving fans direct access to everything from fresh style tips to interviews with the hosts found at www.SeenON.com. In addition to searching for products by categories and fashion trends, fans can also shop via Shopisode™, an interactive video application that allows consumers to synchronously shop for items while they watch the show footage.
“We believe the Delivery Agent SeenON! solution for linking fans of entertainment content with related products is a natural fit for ‘The Fashion Team’,” said Stacy Lifton, senior vice president of business affairs, TV Guide Network. “We are excited to connect viewers with the fashion merchandise and products seen on our weekly series through our partnership with SeenON.com.”
“Our relationship with TV Guide Network will significantly increase our available entertainment content and provide a fully comprehensive experience for SeenON! users,” said Delivery Agent CEO, Mike Fitzsimmons. “We are thrilled about this arrangement and look forward to working together on additional initiatives.”
About Delivery Agent, Inc.
Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including ABC, CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, MTV Networks, Martha Stewart Living Omnimedia, Univision Communications and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles and London, Delivery Agent deploys its technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.
Contacts
Kim Marder
Delivery Agent
T +1(415)728-9602
press@deliveryagent.com
Darcy Provo for Delivery Agent
T +1(415)871-1731
press@deliveryagent.com








