Turning Top-Rated and Emmy Award-Winning CBS Series into ‘Shoppable TV’
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SAN FRANCISCO, December 3, 2007 – CBS, America’s most-watched network, has signed an
agreement for an exclusive online retail partnership with Delivery Agent, the leader in shopping-enabled
entertainment for television shows, motion pictures, sports and music videos.

Delivery Agent will make it possible for fans of CBS’s popular daytime, primetime and late-night series to
easily find and purchase exclusive fan gear as well as products worn or used by their favorite characters.
Official fan gear now available at www.cbsstore.com includes show-branded apparel, toys and games, gift
items and DVDs.

CBS fans can also identify and shop directly for items worn or used by their favorite characters on select
CBS series at Delivery Agent’s SeenON! www.SeenON.com, the definitive online shopping destination for
products seen on screen. Coming this month, shoppable shows will include “CSI,” “CSI: Miami,”
“Amazing Race,” ”How I Met Your Mother,” and “Survivor: China”. SeenON! will offer exclusive behindthe-
scenes video and interviews with CBS series stars. Fans can also shop via Delivery Agent’s
Shopisode™ feature, a video application that allows consumers to synchronously purchase items shown in
the footage as they watch the video.

“Delivery Agent’s ability to create a state-of-the art digital shopping environment provides a tremendous
opportunity for us to enhance the viewer experience,” said Elizabeth Kalodner, Executive Vice President &
General Manager, CBS Consumer Products. “Growing our e-commerce capability is consistent with our
overall vision for an expanded online presence for all our content.”

“CBS has been bringing viewers top-quality programming for 75 years,” said Mike Fitzsimmons, CEO of
Delivery Agent. “Its long and proud tradition combined with Delivery Agent’s cutting-edge technology
will create the kind of ‘shoppable’ TV experience fans would expect from America’s most-watched
network.”

The CBS partnership is reflective of the rapidly growing online retail market, which is predicted to reach
$200 billion in 2007, according to comScore.

About CBS Consumer Products

CBS Consumer Products, a unit of CBS Entertainment, manages worldwide licensing and merchandising
for a diverse slate of television brands and series from CBS, CBS Paramount Network Television and
CBS Television Distribution, as well as from the company’s extensive library of titles. Additionally, the
group oversees the CBS Retail Store and online sales of programming merchandise. For more
information, visit www.CBS.com.