EXCLUSIVE PROPS AND MEMORABILIA FROM NBC’S HOTTEST SHOWS TO BE FEATURED IN LIVE ONLINE AUCTION
Released by NBC
Fans can Bid on Items from NBC Series Such as “The Tonight Show With Jay Leno,” “Law & Order,” “Heroes,” “30 Rock,” and “Friday Night Lights”
Auction Will go Live Monday March 3rd on NBC.com; Portion of Proceeds to Benefit United Way
BURBANK, Calif. March 3, 2008 NBCUniversal Television DVD, Music and Consumer Products
Group and Delivery Agent, in conjunction with NBC.com and the NBCUniversal Online Store, will
kick off another live online auction of select items from some of NBC and Universal Media Studios’
top shows, including “The Tonight Show With Jay Leno,” “Law & Order,” “Heroes,” “30 Rock,” and
“Friday Night Lights.”
The auction will go live Monday, March 3rd (4:00 p.m. PST) through Wednesday, March 12th (4:00
p.m. PST) on NBC.com (www.nbc.com/auctions). As with the two prior auctions this season, a
portion of the proceeds will benefit United Way and its various partner organizations. The online
auction will be powered by Delivery Agent, the leader in shopping-enabled entertainment for
television shows, motion pictures, sports and music videos.
In addition to previous auction favorites, “Heroes,” “30 Rock” and “Friday Night Lights,” two new
shows have been added to the bidding lineup, “The Tonight Show with Jay Leno” and “Law &
Order.” Fans can bid on Jay Leno’s t-shirt and tie along with wardrobe pieces from Jack McCoy (Sam
Waterson) and Joe Fontana (Dennis Farina) from “Law & Order.”
Other key items to be featured include Noah Bennet’s aka H.R.G (Jack Coleman) signature
horn-rimmed glasses from “Heroes,” several gicles (canvas print reproductions) from the set of
NBC’s hit series “Heroes,” based on original art from acclaimed graphic novel artist Tim Sale
(“Heroes Graphic Novel,” “Batman: The Long Halloween”), a Coach Taylor photograph autographed
by Kyle Chandler from “Friday Night Lights” and Liz Lemon’s (Tina Fey) TGS (The Girlie Show)
Hoodie from “30 Rock.” A more complete list of items follows below, and is also available at www.nbc.com/auctions.
“We are thrilled to offer our fans another opportunity to own exclusive items from some of our top
programs, including, for the first time, ‘Law & Order’ and ‘The Tonight Show With Jay Leno,’” said
Stacey Ward, Director, NBCUniversal Television DVD, Music and Consumer Products Group. “We
are also pleased that the auction platform provides our fans with the opportunity to interact with each
other and be a part of their favorite show.”
“With each of the NBC auctions we have seen amazing consumer interest both in traffic and bidding
activity,” said Mike Fitzsimmons, CEO of Delivery Agent. “The fascination television fans have with
owning an item seen on their favorite characters is staggering and only reaffirms our commitment to
making entertainment shoppable.”
The items to be included in the auction are as follows:
• 30 Rock- Liz Lemon’s (Tina Fey) TGS (The Girlie Show) Hoodie (size L)
• 30 Rock- Official TGS Crew T-shirt (size XL) (Season 1)
• Friday Night Lights- Coach Taylor (Kyle Chandler) Photograph, in the team colors,
autographed by Kyle Chandler
• Friday Night Lights- Matt Saracen (Zach Gilford) Panthers #7 Game Jersey
• Friday Night Lights- Dillon Panther Letterman Jacket (size M)
• Friday Night Lights- Landry Clarke (Jesse Plemons) “Crucifictorious” T-Shirt (size XL)
• Heroes- Mr. Muggles Painting – Sandra Bennet (Ashley Crow) and her pet Pomeranian,
Mr. Muggles (Season 1 and 2)
• Heroes- “Vote Petrelli” (Adrian Pasdar) Flyer and 6 Campaign Buttons
• Heroes- Noah Bennet’s a.k.a H.R.G (Jack Coleman) Glasses and Primatech Badge (Season 1)
• Heroes- Claire Bennet’s (Hayden Panettiere) fake driver’s license (Season 1)
• Heroes- Rubber Parking Meterused by Sylar (Zachary Quinto) telekinetically to strike Peter Petrelli (Milo Ventimiglia) (Season 1)
• Heroes- Photo of Nathan (Adrian Pasdar) and Peter (Milo Ventimiglia) Petrelli
• Heroes- Hiro (Masi Oka) battling a dinosaur gicle (Canvas print reproduction)
• Heroes- Sylar (Zachary Quinto) and Peter Petrelli (Milo Ventimiglia) in Kirby Plaza gicle
(canvas print reproduction)
• Heroes- Invisible Peter (Milo Ventimiglia) in Issac’s loft gicle (unfinished version-canvas print reproduction)
• Heroes- Horned Rim Glasses, H.R.G (Jack Coleman) gicle (Canvas Print Reproduction)
• Tonight Show w/ Jay
• Leno- Jay’s denim t-shirt and silk tie worn during a Tonight Show taping
• Tonight Show w/ Jay Leno- “You’re on a Wheaties Box” Prop featured on a Tonight Show taping
• Tonight Show w/ Jay Leno- “Rogaine” Hair Growth Cap Prop featured on a Tonight Show taping
• Tonight Show w/ Jay Leno- Electric “Irish Spring” Soap Bar featured on a Tonight Show taping
• Tonight Show w/ Jay Leno- “It’s not a cold sore, Charlie Brown” DVD (mock video)
used on a Tonight Show taping. Note: Actual DVD inside is the movie “Volcano”
• Tonight Show w/ Jay Leno- “Girl-illas Gone Wild!” DVD Case-making fun of the
“Girls Gone Wild” franchise
• Law & Order- Detective Lennie Briscoe’s (Jerry Orbach) Suit Jacket
• Law & Order- Executive D.A. Jack McCoy’s (Sam Waterson) Red-Striped Tie
• Law & Order- Detective Joe Fontana’s (Dennis Farina) flamboyant Ties (3) (Seasons 15 and 16)
• Law & Order- Detective Joe Fontana’s (Dennis Farina) Yellow Scarf (Season 16)
• Law & Order- Assistant DA Serena Southerlyn’s (Elisabeth Rohm) AKRIS black suit
Additional items may be added prior to the actual auction date.
Please see www.nbc.com/auctions
About NBCUniversal Television DVD, Music and Consumer Products Group
NBCUniversal is a leader in providing entertainment programming to the domestic and international
marketplaces. NBCUniversal Television DVD, Music and Consumer Product Group manages all
global ancillary television business endeavors for The NBCUniversal Television Group, including
third-party home entertainment distribution, consumer products, musical soundtracks, special market
projects and the NBCUniversal Online Store.
About Delivery Agent, Inc.
Delivery Agent, Inc. (www.deliveryagent.com) is the leader in shopping-enabled programming and
content monetization for more than 125 entertainment properties from major media companies such
as ABC, CBS, NBCUniversal, Twentieth Century Fox, MTV Networks, Martha Stewart Living
Omnimedia, Boston Celtics, UFC, and The Weinstein Company. Delivery Agent created the market
for shopping-enabled programming by redefining how products related to entertainment are
cataloged, merchandised and sold online. Since its inception in 2001, Delivery Agent has deployed
its comprehensive technology platform, including e-commerce applications, video and mobile
products, and interactive advertising solutions to create profitable connections among entertainment
content, consumers and brands. To date, the company has developed a network of more than 90
distinct branded shopping sites for its partners and recently launched SeenON! (www.SeenON.com),
the definitive online shopping destination for products seen on screen.
About United Way
United Way is a national network of nearly 1,300 local organizations that work to advance the
common good by creating lasting positive changes in communities and people’s lives. United Way
of America is the national organization dedicated to leading the United Way movement. Local United
Ways address the underlying causes of the most significant local issues, and common focus areas
include helping children and youth succeed, promoting financial stability, and improving access to
health care. For more information about United Way, please visit www.unitedway.org.