March 21, 2008

Delivery Agent Powers Britney Spears “How I Met Your Mother” Auction

Filed under: Press Releases — aeverett @ 5:09 pm

VIEWERS OF “HOW I MET YOUR MOTHER” CAN PURCHASE WARDROBE WORN BY BRITNEY SPEARS IN ONLINE CHARITY AUCTION

Auction Begins Monday, March 24, the Same Day as Her Episode is Broadcast
______________________________________________________________________________

LOS ANGELES, March 21, 2008 – The wardrobe worn by singer Britney Spears in her guest-starring
role on HOW I MET YOUR MOTHER will be auctioned off by the production company, Twentieth
Century Fox Television, to benefit the Natural Resources Defense Council (NRDC) beginning Monday,
March 24, the same day that her episode is broadcast on the CBS Television Network (8:30-9:00 PM,
ET). The NRDC was chosen by Twentieth Century Fox TV as part of its commitment to fighting global
warming and educating viewers about climate change.

The wardrobe auction goes live Monday, March 24 at 9:00 PM ET and ends at 12:00 PM ET on
Monday, March 31. Bidders can access the auction at www.seenon.com and enter the auction “HOW
I MET YOUR MOTHER SeenOn Britney Spears Auction.”

Six items worn by Spears in her episode of HOW I MET YOUR MOTHER are up for auction including
a navy print Juicy Couture silk crème dress, a yellow Nanette Lepore dress and Nannette Lepore
cardigan with cream and blue flowers.

Details of bidding history and bidding procedures can be found at www.seenon.com.

In Spears’ episode of HOW I MET YOUR MOTHER, Ted (series star Josh Radnor), in his passionate quest to find the woman who will one day be his wife, pursues his dermatologist, however, her office receptionist Abby, played by Spears, becomes quite smitten with Ted herself.

On the web: www.cbs.com/primetime/how_i_met_your_mother/

March 4, 2008

The Weinstein Company and Delivery Agent Partner to Auction Off Project Runway Designer Originals

Filed under: Press Releases — aeverett @ 5:13 pm

THE WEINSTEIN COMPANY AND DELIVERY AGENT PARTNER TO AUCTION OFF PROJECT RUNWAY DESIGNER ORIGINALS

Season Four Originals Exclusively Available to Viewers

Portion of Proceeds to go to New York-Based Charity, The HOPE Program

_________________________________________________________

SAN FRANCISCO – March 4, 2008 –The upcoming season finale of the Emmy-nominated hit Project
Runway is just around the corner (Wednesday, March 5 on Bravo, 10PM EST/PST) and show fans are
flocking to ProjectRunway.com. The site gives fans access to exclusive auctions of the actual designs
created by the contestants on the show.

Auctions are currently available on ProjectRunway.com, with garments designed by Chris March and
Kathleen “Sweet P” Vaughn available for bidding through March 5. Immediately following the season
finale on March 5, more than 35 original garments designed by the final three contestants, Rami Kashou,
Jillian Lewis and Christian Siriano will run through March 12. The auction of this year’s winning collection
will extend an additional week closing March 19. A portion of the proceeds from the final collections will
go to benefit New York-based The HOPE Program, a career-development program helping homeless and
welfare-dependent adults.

“We are so excited to give our loyal fans the opportunity to bid on and actually own the designs they love.
This is a fun and affordable initiative that maximizes technology and supports an important cause,” said
Barbara Schneeweiss, Vice President TV and Film Production & Development for TWC. “In developing
and producing Project Runway for television, The Weinstein Company has strived to create a Web site that
provides one-stop shopping for all things Project Runway. Delivery Agent has helped create an unparrelled
Web site that not only supports the show, but provides the brand with a true, communal online home.”

“As each season of Project Runway progresses the excitement builds for all of us working behind the
scenes to bring ProjectRunway.com to life,” said Mike Fitzsimmons, CEO of Delivery Agent. “Through
our partnership with The Weinstein Company, we have built incredible relationships with the contestants
and are able to deliver fans exclusive products and content unlike any year before. We are all looking
forward to the season finale auction.”

With just a few short clicks fans can easily place bids in the online auction. Located on ProjectRunway.com
in the auctions tab, fans will find “current auctions” listed on the left. By clicking on the desired auction
they can browse through the items listed and click on “more info” to find current bidding information, time
left in the auction, shipping information and the product description and then simply scroll through the
bidding history to the blue button marked “bid now.” Returning visitors will need to fill in their account
sign-in information and new visitors simply follow the instructions to “create an account.” Once account
registration is complete, bidders can seamlessly place online bids in any of the currently running auctions.

About Delivery Agent Inc.

Delivery Agent, Inc. (www.deliveryagent.com) is the leader in shopping-enabled programming and content
monetization for more than 125 entertainment properties from major media companies such as ABC, CBS,
NBC Universal, Twentieth Century Fox, MTV Networks, Martha Stewart Living Omnimedia, Boston
Celtics, UFC, and The Weinstein Company. Delivery Agent created the market for shopping-enabled
programming by redefining how products related to entertainment are cataloged, merchandised and sold
online. Since its inception in 2001, Delivery Agent has deployed its comprehensive technology platform,
including e-commerce applications, video and mobile products, and interactive advertising solutions to
create profitable connections among entertainment content, consumers and brands. To date, the company
has developed a network of more than 90 distinct branded shopping sites for its partners and recently
launched SeenON!™ (www.SeenON.com), the definitive online shopping destination for products seen on
screen.

About The Weinstein Company

The Weinstein Company (TWC) was created by Bob and Harvey Weinstein, the brothers who founded
Miramax Films Corporation in 1979. TWC is a multi-media company that officially launched on October 1,
2005. Dimension Films, the genre label that was founded in 1993 by Bob Weinstein, is also included under
the TWC banner.

During the Weinstein’s tenure at Miramax Films the company released some of the most critically
acclaimed and commercially successful independent feature films which received 249 Academy Award®
nominations and won 60 Oscars®, have generated billions of dollars in worldwide box office receipts and
billions more in home video sales. In its history, Dimension Films has released some of the most successful
franchises including “Scream,” “Spy Kids” and “Scary Movie.
About The HOPE Program

Founded in 1984, The HOPE Program broke new ground. Created to uncover the issues underlying our
clients’ hunger, need for shelter, and chronic unemployment, HOPE provides the services they need to
address these issues so they can become fully independent. Today, HOPE serves nearly 700 impoverished
individuals each year and has helped thousands since its inception. For additional information visit
www.thehopeprogram.org/projectrunway/.

March 3, 2008

Exclusive Props and Memorabilia From NBC’s Hottest Shows to be Featured in Live Online Auction

Filed under: Press Releases — aeverett @ 5:18 pm

EXCLUSIVE PROPS AND MEMORABILIA FROM NBC’S HOTTEST SHOWS TO BE FEATURED IN LIVE ONLINE AUCTION
Released by NBC

Fans can Bid on Items from NBC Series Such as “The Tonight Show With Jay Leno,” “Law & Order,” “Heroes,” “30 Rock,” and “Friday Night Lights”

Auction Will go Live Monday March 3rd on NBC.com; Portion of Proceeds to Benefit United Way
BURBANK, Calif. March 3, 2008 NBCUniversal Television DVD, Music and Consumer Products
Group and Delivery Agent, in conjunction with NBC.com and the NBCUniversal Online Store, will
kick off another live online auction of select items from some of NBC and Universal Media Studios’
top shows, including “The Tonight Show With Jay Leno,” “Law & Order,” “Heroes,” “30 Rock,” and
“Friday Night Lights.”

The auction will go live Monday, March 3rd (4:00 p.m. PST) through Wednesday, March 12th (4:00
p.m. PST) on NBC.com (www.nbc.com/auctions). As with the two prior auctions this season, a
portion of the proceeds will benefit United Way and its various partner organizations. The online
auction will be powered by Delivery Agent, the leader in shopping-enabled entertainment for
television shows, motion pictures, sports and music videos.

In addition to previous auction favorites, “Heroes,” “30 Rock” and “Friday Night Lights,” two new
shows have been added to the bidding lineup, “The Tonight Show with Jay Leno” and “Law &
Order.” Fans can bid on Jay Leno’s t-shirt and tie along with wardrobe pieces from Jack McCoy (Sam
Waterson) and Joe Fontana (Dennis Farina) from “Law & Order.”

Other key items to be featured include Noah Bennet’s aka H.R.G (Jack Coleman) signature
horn-rimmed glasses from “Heroes,” several gicles (canvas print reproductions) from the set of
NBC’s hit series “Heroes,” based on original art from acclaimed graphic novel artist Tim Sale
(“Heroes Graphic Novel,” “Batman: The Long Halloween”), a Coach Taylor photograph autographed
by Kyle Chandler from “Friday Night Lights” and Liz Lemon’s (Tina Fey) TGS (The Girlie Show)
Hoodie from “30 Rock.” A more complete list of items follows below, and is also available at www.nbc.com/auctions.

“We are thrilled to offer our fans another opportunity to own exclusive items from some of our top
programs, including, for the first time, ‘Law & Order’ and ‘The Tonight Show With Jay Leno,’” said
Stacey Ward, Director, NBCUniversal Television DVD, Music and Consumer Products Group. “We
are also pleased that the auction platform provides our fans with the opportunity to interact with each
other and be a part of their favorite show.”

“With each of the NBC auctions we have seen amazing consumer interest both in traffic and bidding
activity,” said Mike Fitzsimmons, CEO of Delivery Agent. “The fascination television fans have with
owning an item seen on their favorite characters is staggering and only reaffirms our commitment to
making entertainment shoppable.”

The items to be included in the auction are as follows:

• 30 Rock- Liz Lemon’s (Tina Fey) TGS (The Girlie Show) Hoodie (size L)

• 30 Rock- Official TGS Crew T-shirt (size XL) (Season 1)

• Friday Night Lights- Coach Taylor (Kyle Chandler) Photograph, in the team colors,
autographed by Kyle Chandler

• Friday Night Lights- Matt Saracen (Zach Gilford) Panthers #7 Game Jersey

• Friday Night Lights- Dillon Panther Letterman Jacket (size M)

• Friday Night Lights- Landry Clarke (Jesse Plemons) “Crucifictorious” T-Shirt (size XL)

• Heroes- Mr. Muggles Painting – Sandra Bennet (Ashley Crow) and her pet Pomeranian,
Mr. Muggles (Season 1 and 2)

• Heroes- “Vote Petrelli” (Adrian Pasdar) Flyer and 6 Campaign Buttons

• Heroes- Noah Bennet’s a.k.a H.R.G (Jack Coleman) Glasses and Primatech Badge (Season 1)

• Heroes- Claire Bennet’s (Hayden Panettiere) fake driver’s license (Season 1)

• Heroes- Rubber Parking Meterused by Sylar (Zachary Quinto) telekinetically to strike Peter Petrelli (Milo Ventimiglia) (Season 1)

• Heroes- Photo of Nathan (Adrian Pasdar) and Peter (Milo Ventimiglia) Petrelli

• Heroes- Hiro (Masi Oka) battling a dinosaur gicle (Canvas print reproduction)

• Heroes- Sylar (Zachary Quinto) and Peter Petrelli (Milo Ventimiglia) in Kirby Plaza gicle
(canvas print reproduction)

• Heroes- Invisible Peter (Milo Ventimiglia) in Issac’s loft gicle (unfinished version-canvas print reproduction)

• Heroes- Horned Rim Glasses, H.R.G (Jack Coleman) gicle (Canvas Print Reproduction)

• Tonight Show w/ Jay

• Leno- Jay’s denim t-shirt and silk tie worn during a Tonight Show taping

• Tonight Show w/ Jay Leno- “You’re on a Wheaties Box” Prop featured on a Tonight Show taping

• Tonight Show w/ Jay Leno- “Rogaine” Hair Growth Cap Prop featured on a Tonight Show taping

• Tonight Show w/ Jay Leno- Electric “Irish Spring” Soap Bar featured on a Tonight Show taping

• Tonight Show w/ Jay Leno- “It’s not a cold sore, Charlie Brown” DVD (mock video)
used on a Tonight Show taping. Note: Actual DVD inside is the movie “Volcano”

• Tonight Show w/ Jay Leno- “Girl-illas Gone Wild!” DVD Case-making fun of the
“Girls Gone Wild” franchise

• Law & Order- Detective Lennie Briscoe’s (Jerry Orbach) Suit Jacket

• Law & Order- Executive D.A. Jack McCoy’s (Sam Waterson) Red-Striped Tie

• Law & Order- Detective Joe Fontana’s (Dennis Farina) flamboyant Ties (3) (Seasons 15 and 16)

• Law & Order- Detective Joe Fontana’s (Dennis Farina) Yellow Scarf (Season 16)

• Law & Order- Assistant DA Serena Southerlyn’s (Elisabeth Rohm) AKRIS black suit

Additional items may be added prior to the actual auction date.

Please see www.nbc.com/auctions

About NBCUniversal Television DVD, Music and Consumer Products Group

NBCUniversal is a leader in providing entertainment programming to the domestic and international
marketplaces. NBCUniversal Television DVD, Music and Consumer Product Group manages all
global ancillary television business endeavors for The NBCUniversal Television Group, including
third-party home entertainment distribution, consumer products, musical soundtracks, special market
projects and the NBCUniversal Online Store.

About Delivery Agent, Inc.

Delivery Agent, Inc. (www.deliveryagent.com) is the leader in shopping-enabled programming and
content monetization for more than 125 entertainment properties from major media companies such
as ABC, CBS, NBCUniversal, Twentieth Century Fox, MTV Networks, Martha Stewart Living
Omnimedia, Boston Celtics, UFC, and The Weinstein Company. Delivery Agent created the market
for shopping-enabled programming by redefining how products related to entertainment are
cataloged, merchandised and sold online. Since its inception in 2001, Delivery Agent has deployed
its comprehensive technology platform, including e-commerce applications, video and mobile
products, and interactive advertising solutions to create profitable connections among entertainment
content, consumers and brands. To date, the company has developed a network of more than 90
distinct branded shopping sites for its partners and recently launched SeenON! (www.SeenON.com),
the definitive online shopping destination for products seen on screen.

About United Way

United Way is a national network of nearly 1,300 local organizations that work to advance the
common good by creating lasting positive changes in communities and people’s lives. United Way
of America is the national organization dedicated to leading the United Way movement. Local United
Ways address the underlying causes of the most significant local issues, and common focus areas
include helping children and youth succeed, promoting financial stability, and improving access to
health care. For more information about United Way, please visit www.unitedway.org.