NBCUniversalStore.com redesigns and expands online marketplace to include all NBCUniversal Properties
NBC Beijing Olympics Store Features Dozens of Exclusive Items Including Collectible Pins and Products From Nike & Ralph Lauren
Fans Will Now Be Able To Purchase Their Favorite Items From NBCUniversal’s Hit TV Shows With
Easy-To-Use SeenON! Feature
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UNIVERSAL CITY, Calif., June 30, 2008 – NBCUniversal along with longstanding partner Delivery
Agent, Inc. have announced the redesign and expansion of the NBCUniversal marketplace at
www.nbcuniversalstore.com.
The newly revamped marketplace offers visitors an easy and more comprehensive experience for
browsing, locating, and quickly purchasing both physical and digital products, from wallpapers to
subscription services, all within the same transaction and all tied to their favorite NBCU shows and
events.
The redesign also marks the launch of the official online store for Olympics-related event gear in
anticipation of the 2008 Beijing Olympics. This assortment includes nearly 150 new items from
apparel to collectibles, many of which are exclusive to the NBC Olympics Online Store. The Olympics
store includes an assortment of 31 collectible pins, including The Fazzino Pin, a limited edition, highly
collectible pin which captures the three-dimensional style of internationally renowned 3-D pop artist
Charles Fazzino and depicts China’s rich and colorful culture. Other items include; Beijing
Opening/Closing Pin Set, Beijing Olympics 2008 Camera Pin, Beijing Logo T-Shirt and an Olympic
Team Ring Bracelets. The Olympics store also includes apparel items from Ralph Lauren & Nike.
The new marketplace will also encompass the most broadcast and cable networks under one shopping
umbrella, including NBC, Sci Fi, Bravo, USA Network, CNBC and NBC Sports. In addition, the site
offers global navigation to NBCU’s SeenON! environment where fans will now be able to purchase
items from a wide variety of products from the sets of NBCUniversal’s hit television shows such as “The
Office,” “Lipstick Jungle” and “Deal or No Deal.” Also available are limited edition SeenON! items via
NBCU’s auction platform, such as the one-of-a-kind My Name is Earl custom chopper that recently
sold for $42,000.
“We are excited to offer fans of the NBCUniversal family broadcast entities, a newly improved and
expanded eCommerce platform and an unparalleled online shopping experience,” said Kim Niemi,
Senior Vice President, NBCUniversal Television DVD, Music and Consumer Products Group.
“We are thrilled to announce the largest selection of Olympic merchandise ever. The Beijing
assortment includes 150 new items, many of which are exclusive to the NBC Olympics Online Store.
We are also introducing 31 new collectible Beijing pins, including the highly collectible Charles
Fazzino limited edition pin,” said Judith Dutch, Vice President, Retail Operations & Consumer
Marketing. “The Olympic Online Store will also feature a total of 24 items that are only available
through the online store and we will be featuring new and desirable merchandise with first time
partner Ralph Lauren and returning partner, Nike.”
“We value our partnership with NBCUniversal and are thrilled to be part of the evolution of the NBCU
marketplace,” said Mike Fitzsimmons, CEO of Delivery Agent. “We’ve been working with NBC
Universal for five years with the goal of the making NBCU’s entertainment content shoppable. As we
look forward with NBCU, we see many exciting ways to continue to grow their business by employing
our best of breed content monetization solutions.”
About NBCUniversal Television DVD, Music and Consumer Products Group
NBCUniversal is a leader in providing entertainment programming to the domestic and international
marketplaces. NBCUniversal Television DVD, Music, and Consumer Products Group manages all
global ancillary television business endeavors for the NBCUniversal Television Group, including thirdparty
home entertainment distribution, consumer products, musical soundtracks, special markets
projects and the NBCUniversal Online Store.
About NBCUniversal Retail Operations and Consumer Marketing
NBCUniversal is a leader in providing entertainment programming to the domestic and international
marketplaces. NBCUniversal Retail Operations & Consumer Marketing centrally manages all Retail
Operations for the Company serving distribution outlets for internally developed and licensed
merchandise, housed in Rockefeller Center and the Online Store, (www.nbcuniversalstore.com). Retail
Operations further manages all of NBC Studio Tours throughout Rockefeller Center.
About Delivery Agent, Inc.
Delivery Agent, Inc. (www.deliveryagent.com) is the leader in shopping-enabled programming and
content monetization for more than 125 entertainment properties from major media companies such
as ABC, CBS, NBCUniversal, Twentieth Century Fox, MTV Networks, Martha Stewart Living
Omnimedia, Boston Celtics, UFC, and The Weinstein Company. Delivery Agent created the market for
shopping-enabled programming by redefining how products related to entertainment are cataloged,
merchandised and sold online. Since its inception in 2001, Delivery Agent has deployed its
comprehensive technology platform, including e-commerce applications, video and mobile products,
and interactive advertising solutions to create profitable connections among entertainment content,
consumers and brands. To date, the company has developed a network of more than 90 distinct
branded shopping sites for its partners and its own SeenON!™ (www.SeenON.com), the definitive
online shopping destination for products seen on screen.
