Launches Shop.Oxygen.com with Exclusive “Bad Girls Club” Merchandise

NEW YORK, November 17, 2008 – Just in time for the holiday season, Oxygen Media launches its first ever e-commerce initiative, “shop.oxygen.com” which goes live today. In keeping with the Oxygen “Live Out Loud” brand and philosophy, the merchandise will be fun and unexpected. The network partnered with Delivery Agent, Inc., the leader in shopping-enabled entertainment, to build, host and manage Oxygen’s e-commerce initiative. The announcement was made today by Jason Klarman, General Manager, Oxygen Media.

The first merchandise to be offered on the site will be tied to the hit Oxygen series “Bad Girls Club” which launches its newest season on Tuesday, December 2 at 10 PM ET/PT. The national print and outdoor campaign for “BGC” will hit today in conjunction with the web launch. Two lines of merchandise will be available for purchase, some general Oxygen merchandise with oxygenated phrases like “Over It” and “Obsessed” joining other articles of clothing specific to the series, “Bad Girls Club.” The merchandise will include yoga pants and tee shirts that are blingy and fun as well accessories like “Devil Dust” glitter and jewel shaped ice cube trays, all speaking to the “Live Out Loud” sensibility. For the cost conscious but fashion-obsessed woman, most of the merchandise will retail for under $30.00. Delivery Agent will handle the sourcing and manufacturing.

“In making the announcement, Klarman said, ‘Gen O Oxygen viewers love to shop online and in stores and view it as entertainment.” “We made our products beyond the typical TV-based fan gear, and created our fashionable, trend-setting items at a price point that’s affordable.”

Jennifer Turner, Vice President, Licensing and Strategic Partnerships, Bravo Media and Oxygen Media added, “We felt it was important to fulfill our viewers’ desire to look good and have fun and continue to connect with their favorite Oxygen programming. The site is the first step in what we hope will be an even more dynamic fashion and lifestyle offering for our viewers in the future.”

“The Bad Girls Club” remains one of Oxygen’s most-watched original series. “The Bad Girls Club” also achieved a network milestone, becoming the first Oxygen original series episode to break the one million-viewer mark (2/19/08).

About Delivery Agent, Inc.

Delivery Agent, Inc. (www.deliveryagent.com) is the leader in shopping-enabled programming and content monetization for more than 125 entertainment properties from major media companies such as ABC, CBS, NBC Universal, Twentieth Century Fox, MTV Networks, Martha Stewart Living Omnimedia, Boston Celtics, UFC, and The Weinstein Company. Delivery Agent created the market for shopping-enabled programming by redefining how products related to entertainment are cataloged, merchandised and sold online. Since its inception in 2001, Delivery Agent has deployed its comprehensive technology platform, including e-commerce applications, video and mobile products and interactive advertising solutions to create profitable connections among entertainment content, consumers and brands. To date, the company has developed a network of more than 90 distinct branded shopping sites for its partners and its own SeenON® (www.SeenON.com), the definitive online shopping destination for products seen on screen.

About Oxygen Media

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 74 million homes. The network was launched 2000 to fill a void in the television landscape – creating a network targeted to younger women. Oxygen is rewriting the rulebook for women’s television, with a vast array of unconventional and original programming including “The Janice Dickinson Modeling Agency,” “Coolio’s Rules,” “The Bad Girls Club” and “Tori & Dean: Home Sweet Hollywood.”

Neri Brings Deep Interactive Commerce Experience to Delivery Agent

SAN FRANCISCO, November 10, 2008 –Delivery Agent, Inc. CEO Mike Fitzsimmons today announced that Phil Neri has joined the company as Senior Vice President, Finance and Operations. Neri, a recognized leader in the specialty retail sector will report directly to Fitzsimmons and will oversee driving the execution and overall profitability of Delivery Agent’s rapidly growing and award winning entertainment shopping business.

“Phil’s extensive experience in the e-commerce and specialty retail industry makes him uniquely qualified to lead Delivery Agent’s next phase of growth,” Fitzsimmons said. “He has an incredible and diverse set of experience and a seasoned perspective that will be a great addition to our senior management team.”

Prior to joining Delivery Agent, Neri was CFO at Red Envelope where he led the public company to a successful sale to Liberty Media. Prior to that role, Neri spent extensive time in finance and merchandising roles at Restoration Hardware, Williams-Sonoma and Gump’s San Francisco.

“Delivery Agent is at an exciting point in its growth,” Neri said. “The finance and operations team is fundamental to ensuring that the business effectively scales and that our long term profitability goals are achieved. I’m energized by the opportunity.”

Neri is a graduate of UCLA and holds an MBA from the University of Notre Dame’s Mendoza School of Business.

About Delivery Agent, Inc.

Delivery Agent, Inc. (www.deliveryagent.com) is the leader in shopping-enabled programming and content monetization for more than 125 entertainment properties from major media companies such as ABC, CBS, NBC Universal, Twentieth Century Fox, MTV Networks, Martha Stewart Living Omnimedia, Boston Celtics, UFC, and The Weinstein Company. Delivery Agent created the market for shopping-enabled programming by redefining how products related to entertainment are cataloged, merchandised and sold online. Since its inception in 2001, Delivery Agent has deployed its comprehensive technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections among entertainment content, consumers and brands. To date, the company has developed a network of more than 90 distinct branded shopping sites for its partners and its own SeenON!™ (www.SeenON.com), the definitive online shopping destination for products seen on screen.