500% Year-over-Year Ad Revenue Increases Executives from AOL, FIM, Havas, Ad Industry Join Company Advisory Board and Team
SAN FRANCISCO, December 4th, 2008 – Kim Marder, chief marketing officer of Delivery Agent, Inc., the leader in shopping-enabled programming, today announced year-over-year sales growth along with several key additions to Delivery Agent’s interactive advertising division. Delivery Agent has seen a 500% increase in year-over-year ad revenues as its proprietary product placement activation engine is gaining mainstream adoption. In the last year, the company has penetrated key advertising categories and has executed campaigns for more than 25 brands. Programs for advertisers such as Visa, mark. (an Avon Products brand), Diane von Furstenberg, and Natural Balance have contributed to this exponential growth.
To help continue Delivery Agent’s impressive trajectory in interactive advertising solutions for branded entertainment, the company has added a new Director of Sales Development, and has also formed a strategic Advertising Advisory Board. The Delivery Agent Advertising Advisory Board is composed of leaders from the ad agency community and key publisher and media companies. New team members include Vanessa Coe, Director of Sales Development for Delivery Agent, who comes from Fox Interactive Media. Advisor additions include Louis Jones (Havas), Tobin Trevarthen (AOL) and Julie Thompson (ad industry consultant, former Leo Burnett Worldwide EVP). The new Advertising Advisory Board will help the company with strategy and general business direction, industry insights, and connections within the advertising community.
“We are excited to have attracted a team of this caliber to take us into the next phase of our growth,” Marder said.
“Over the last several years, Delivery Agent has revolutionized interactive entertainment commerce for the four major broadcast networks, top cable networks, studios and product companies. We are now doing the same for brands integrated in entertainment – providing them with the tools and platform to extend their placements and continue the dialogue with a targeted audience that will deliver ROI on their initial investment.”
“In today’s world, new media models are constantly shifting,” said Julie Thompson, founder of juliethompsoninc, the ad industry consultancy. “Delivery Agent’s ability to extend the value of an advertiser’s product placement provides unique and quantifiable value within a brand’s media mix. Delivery Agent’s phenomenal growth speaks to the huge desire by brands to max up their message to a really engaged, interested audience tied to an entertainment experience.”
About Delivery Agent, Inc.
Delivery Agent, Inc. (www.deliveryagent.com), named #1 Privately Held Media Company by Inc. Magazine, and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 125 entertainment properties from major media companies such as ABC, CBS, NBC Universal, Twentieth Century Fox, MTV Networks, Martha Stewart Living Omnimedia, Boston Celtics, UFC, and The Weinstein Company. Delivery Agent created the market for shopping-enabled programming by redefining how products related to entertainment are cataloged, merchandised and sold online. Since its inception in 2001, Delivery Agent has deployed its comprehensive technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections among entertainment content, consumers and brands. To date, the company has developed a network of more than 90 distinct branded shopping sites for its partners and its own SeenON!™ (www.SeenON.com), the definitive online shopping destination for products seen on screen.
