Pay attention to Delivery Agent as they have been one of the huge success stories in eCommerce. They have gotten there by smartly marrying entertainment and celebrity with merchandise sales.

San Francisco-based Delivery Agent has raised $24.85M in Series D funding.The startup had raised $35M, from Bessemer Venture Partners, Cardinal Venture Capital and Worldview Technology Partners. Coral Capital Management is a new investor on the Series D round.

Delivery Agent has pioneered the online conversion of on-screen product placement, ranging from TV shows, movies, sports, and publishing to music videos.

Delivery Agent now has partnerships with 100 entertainment properties to allow consumers to purchase the items they see on screen. It has an aggregation site for all of the products at SeenOn In TV, they providing a platform for a “Desperate Housewives” fan to buy the clothes worn by Teri Hatcher. For the Pussycat Dolls, fans who watch a Pussycat Dolls videos on the band’s site or on SeenOn.com can move their cursor over a performer, click on her earrings and be immediately routed to a site to buy that exact item.

The company was founded in late 2001 and received its first financing in 2005. As a bootstrapped company, the CEO says they did a million dollars in revenue before their first round of financing came through. They told Inc. that they did $22.6M in 2007.

Delivery Agent says it recently signed a deal with Univision, 20th Century Fox Discovery Channel and HBO to power their shopping sites. Its really amazing how many top entertainment properties have outsourced to the firm. Delivery Agent was named the No. 1 Privately Held Media Company of 2008 by Inc. Magazine and ranked third on Deloitte & Touche’s Technology Fast 50 for Silicon Valley. The firm told Inc. that they did $22.6M in revenues in 2007.