SAN FRANCISCO, December 21, 2009 – Global Brands Group, FIFA’s exclusively appointed worldwide master licensee, has entered into a multi-year deal with Delivery Agent, Inc., the leader in shopping-enabled sports and entertainment. Under the terms of the deal, Delivery Agent will build, host and manage multi-lingual e-commerce environments covering North America, Europe and South Africa, tied to the three upcoming FIFA World Cup™ events beginning in 2010 and ending in 2014.
The e-commerce environments are now available on http://www.fifa.com/store – the Official Website of FIFA and the FIFA World Cup™. The online audiences visiting the e-commerce environments will have access to the new FIFA Collections – FIFA’s authentic sports lifestyle apparel – a new, fresh fashion range which embodies a fusion of football, fashion and culture and Official Licensed Products of the 2010 FIFA World Cup South Africa™, FIFA Women’s World Cup Germany 2011™ and the 2014 FIFA World Cup Brazil™ becoming available as products are launched. In addition to event-branded official licensed products including apparel, accessories, balls, stationery, publishing and collectables, products from FIFA’s Commercial Affiliates will complete the assortment of goods.
Mike Fitzsimmons, Delivery Agent CEO said: “We are delighted to be working with Global Brands Group on this prestigious project. The FIFA World Cup™ is the most-watched and supported sporting event in the world, so there will be an immediate fan base for the FIFA official branded product range.”
Simon Hawkins, SVP & GM, Global Brands Group said: “The e-commerce site is a key project for us within our FIFA license. We are confident that Delivery Agent will create a digital platform that satisfies global demand and offers customers a unique and efficient user experience.”
In recognition of Visa’s valued sponsorship, www.fifa.com prefers Visa for all transactions online.
Notes to Editors:
PRESS CONTACTS
About Global Brands Group
Global Brands Group is the world’s leading independent, international brand management, retail and licensing company. Global Brands Group’s passion for managing brands is tied to its desire to building sustainable equity and creating new branding opportunities through geographic expansion, category extension and retail innovation. Through its international network of offices across six continents, Global Brands Group maximizes revenue potential by creating manufacturing, retail and distribution partnerships worldwide.
Global Brands Group’s business is focused on product licensing, merchandising and retail development. Currently Global Brands Group’s growing portfolio of intellectual properties includes brands created by the Fédération Internationale de Football Association (FIFA), the PGA TOUR Licensed Properties, Inc. (PGA TOUR), Federation Internationale de Basketball (FIBA) and Warner Bros. Consumer Products among others.
With corporate headquarters located in Singapore, Global Brands Group has a network of 14 offices in major cities around the world including London, Dubai, Tokyo, Hong Kong, Sydney, Buenos Aires and Johannesburg.
www.globalbrandsgroup.com
About Delivery Agent, Inc.
Delivery Agent, Inc. (www.deliveryagent.com), named #1 Privately Held Media Company by Inc. Magazine, and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 125 entertainment properties from major media companies such as ABC, CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, MTV Networks, Martha Stewart Living Omnimedia, to Boston Celtics, UFC, Univision Communications, and The Weinstein Company. Delivery Agent created the market for shopping-enabled programming by redefining how products related to entertainment are cataloged, merchandised and sold online. Delivery Agent deploys its technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections among entertainment content, consumers and brands.
About FIFA
For more than 100 years, FIFA, the Fédération Internationale de Football Association, founded on 21 May 1904 in Paris and better known as FIFA, has continued to provide the essential leadership role to the international football family. FIFA is headquartered in Zurich, Switzerland. The eighth FIFA President, Joseph S. Blatter (Switzerland), guides the organization today.
FIFA’s members form the basis of the world’s football family. From the founding seven, the family has today grown to 208 affiliated football associations, also organized into six confederations spanning the globe. FIFA’s worldwide activities go well beyond its various competitions, such as the world’s biggest single-sport event, the FIFA World Cup. FIFA gives material, financial and promotional support to develop the game around the world through projects such as FIFA Goal or Futuro. Underprivileged people and communities benefit from the Football for Hope movement that FIFA and streetfootballworld founded in 2005 to promote and support local organizations that are using the power of the game for social development.
For more information on FIFA and its competitions, especially on the 2010 FIFA World Cup South Africa™, please visit the official website at www.FIFA.com
Press Contacts:
Delivery Agent
Kim Marder
T: 415.728.9602
Fax: 415.358.8033
E: press@deliveryagent.com
For Global Brands Group
Serena Thynne
Pitch PR
T: +44 207 494 1616
E: serena.thynne@pitch.co.uk
