HBO® Launches All-New UK Website and Online Store: www.hbouk.com and store.hbouk.com
HBO proudly announces the launch of its all-new UK website www.hbouk.com, the official home of HBO UK television, home entertainment (Blu-ray and DVD) and on-demand services. With detailed breakdowns of its original programming, from classic shows such as The WireSM and The SopranosSM to current favourites including True BloodSM and Curb Your EnthusiasmSM, the site offers UK fans an unrivaled opportunity to explore the shows in-depth – including individual episodes guides, cast and character information, along with great clips of some of the most memorable scenes. www.hbouk.com also boasts fully searchable functionality, integrated social media streams and the latest news from HBO including announcements of forthcoming screenings and the latest buzz and happenings.
“The site represents the next phase of HBO’s positioning in the UK. The online presence has also increased with the new Facebook domain at www.facebook.com/ukhbo, allowing fans up-to-date access to the latest news on their favourite shows and upcoming titles. The new HBO UK site links directly to the central Facebook page, as well as individual title pages, inviting users to discuss the programmes that matter to them.
Additionally, British audiences captivated by HBO will now be able to purchase popular products such as the Tru Blood™ beverage and other branded merchandise inspired by the network’s award-winning programs at the new HBO UK Shop, which resides within hbouk.com. The ultimate fan destination, HBO UK Shop (http://store.hbouk.com) will feature a generous selection of items created for devotees of True Blood, Sex in the CitySM, EntourageSM, Eastbound and DownSM, Curb Your EnthusiasmSM and other popular shows. To celebrate the website’s launch, consumers can save 15% on any purchase at the HBO UK Shop during the week of June 28th, by using the code “HBOUK15” at checkout.
“With the growing popularity of HBO programming in the UK, and the success of the online storefront in the U.S., the HBO Shop® looked to expand its reach to fans overseas and satisfy their demand for merchandise. Delivery Agent, the leader in shopping-enabled entertainment, will manage the e-commerce operations for HBO in the UK. HBO enlisted California-based Delivery Agent last year to manage its U.S. e-commerce efforts and is now working with Delivery Agent’s new London office to build, host and manage the UK store.
About Delivery Agent, Inc.
Delivery Agent, Inc. is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including ABC, CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, MTV Networks, Martha Stewart Living Omnimedia, Univision Communications and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles and London, Delivery Agent deploys its technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.
About HBO
Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc., providing two 24-hour pay television services – HBO® and Cinemax® – to approximately 41 million U.S. subscribers. The services offer the most popular subscription video-on-demand products, HBO On DemandSM and Cinemax On DemandSM as well as HBO GOSM, HD feeds and multiplex channels. Internationally, HBO branded television networks, along with the subscription video-on- demand products HBO On Demand SM and HBO Mobile SM, bring HBO services to over 60 countries. HBO programming is sold into over 150 countries worldwide.
HBO Licensing & Retail grants official HBO licenses for the development and merchandising of innovative product lines which are inspired by the television broadcaster’s award-winning programme. In addition, HBO Licensing & Retail products are sold internationally in cooperation with high-quality designer brands
About Substance
Substance is stand-out London-based digital agency, offering impactful digital creative and publicity campaigns for the entertainment and leisure industries. Since 2004, Substance has provided standout digital solutions for clients such as Twentieth Century Fox Theatrical and Home Entertainment(Avatar, Ice Age 3, Family Guy), Universal Pictures (Kick-Ass), Warner Bros (Sherlock Holmes, Clash of the Titans) and HBO (True Blood, East Bound & Down, Generation KillSM).http://www.hbouk.com
Contacts
James Field
T +44 0207 067 4735
James.field@substance001.com
Darcy Provo for Delivery Agent
T +001(415)871-1731
press@deliveryagent.com










