ITV, UK’s biggest television network, taps Delivery Agent’s London office
LONDON – June 22, 2010 – Britain’s ITV is breaking new ground with its planned coverage of the 2010 FIFA World Cup™ which includes the launch of a dedicated online sports store. ITV enlisted the newly opened London office of California-based Delivery Agent, the leader in making sports and entertainment programming shoppable, to build and operate the new ITV Club Shop (http://shop.itv.com).
“ITV’s 2010 FIFA World Cup™ experience is about giving fans everything they need to interact and engage with this summer’s tournament. Choosing Delivery Agent to build and manage our first sports store made a lot of sense given its expertise in tying television programming to online shopping,” said Thomas Greenwood-Mears, ITV Commercial Partnership Manager.
At its opening, the ITV Club Shop will feature the official 2010 FIFAWorld Cup™ apparel for England, as well as for other national teams. The apparel includes the official team kits, jerseys, hats, scarves, leisurewear and clothing for children. Zakumi, the official mascot of the contest, is featured on several items. The store also carries pennants, glassware, match balls and retro apparel.
“It’s exciting for Delivery Agent, and especially for the team in our new office in London to be working with the UK’s biggest commercial television network,” said Mike Fitzsimmons, Delivery Agent CEO. “We’re completely in sync with ITV’s mission to give its viewers the best opportunities to enhance their football experience, which includes its new online sports store ITV Club Shop.”
About Delivery Agent, Inc.
Delivery Agent, Inc. is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including ABC, CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, MTV Networks, Martha Stewart Living Omnimedia, Univision Communications and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles and London, Delivery Agent deploys its technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.
About ITV
ITV is the biggest commercial television network in the UK, broadcasting the most talked about television and making a major contribution to the UK’s culture, economy and communities. The ITV Network is made up of 15 regional licences, providing television to viewers across the UK. 11 of the licences in England and Wales are owned by ITV Plc, formed in 2004 following the merger of Carlton and Granada. SMG owns the two Scottish licences, Scottish Television and Grampian; UTV and Channel Television own the licences for Northern Ireland and the Channel Islands respectively.
Contacts
Nigel Hill
Delivery Agent UK
T +44 0203 178-2921
press@deliveryagent.com
Darcy Provo for Delivery Agent
T +001(415)871-1731
press@deliveryagent.com
