New Commerce Initiatives Include Mobile Storefronts, T-commerce and Expansion into Europe

SAN FRANCISCO — October 22, 2010 — Delivery Agent, the leader in multi-channel e-commerce for sports and entertainment, announced today that UFC (Ultimate Fighting Championship), has renewed and expanded its exclusive agreement with Delivery Agent to power the organization’s multichannel e-commerce initiatives including the popular UFCStore.com and several new initiatives to serve its growing and rabid fan base.

Delivery Agent and the UFC, which first partnered in 2005 to open UFCStore.com, recently launched UFCStore.eu to deliver a more efficient and enhanced customer experience for European enthusiasts of MMA (Mixed Martial Arts), its gear and apparel. Through its operation in London, Delivery Agent provides the e-commerce technology and manages all of the merchandising, fulfillment, customer care and interactive marketing services for UFCStore.eu.

Expanding into new commerce channels, the UFC and Delivery Agent will be launching mobile commerce applications that will enable in-venue and on-the-go purchasing of MMA-related products. These rich media applications will be developed for both Apple and Android devices and will create a more fluid engagement and commerce opportunity between UFC and its fans.

In addition, Delivery Agent and the UFC are working on a t-commerce effort to launch a click-to-buy application that will enable viewers of UFC events to purchase products using their television remote control as they are watching the fights.

“As our sport has exploded, so too has our e-commerce business,” said UFC chief marketing officer Bryan Johnston, “We’re pleased to extend our agreement to work with Delivery Agent in developing and executing next-generation commerce strategies to support our evolution and growth.”

In recognition of this new phase of the companies’ partnership and in conjunction with the UFC 121 Lesnar vs Velasquez fight, fans will be able to purchase walkout t-shirts featuring the biggest names in the UFC, including Brock Lesnar and Diego Sanchez.  Other special MMA-related merchandise will be offered during this historic event, and all purchases of $50 or more made October 22-24 at UFCStore.com will include free shipping.

About Delivery Agent, Inc.

Delivery Agent, named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, MTV Networks, Martha Stewart Living Omnimedia, Univision Communications and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles and London, Delivery Agent deploys its technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. To date, the company has developed a network of more than 90 distinct branded shopping sites for its partners and its own SeenON!™ (www.SeenON.com), the definitive online shopping destination for products seen on screen. More information about Delivery Agent is available at www.deliveryagent.com

Contacts

Kim Marder
Delivery Agent
T +1(415)728-9602
press@deliveryagent.com

Darcy Provo for Delivery Agent
T +1(415)871-1731
press@deliveryagent.com

Delivery Agent’s “Television Commerce Summit” Charts Strategies for ITV and Advanced Interactive Media

Executives from Major Media and Sports Organizations Discuss Next Steps for Making Premium Entertainment Shoppable Across Mulitple Platforms

SAN FRANCISCO, CA — September 28, 2010 — Delivery Agent, the leader in shopping-enabled entertainment, held its second annual “Television Commerce Summit” bringing together sixty executives from NBC, CBS, FOX, HBO, A&E Television Networks, Discovery, Showtime, UFC, Fox Sports and others to assess the current state of entertainment commerce and its relation to social, mobile, ITV and other interactive media initiatives.

Delivery Agent CEO Mike Fitzsimmons and other company executives led 12 sessions that covered industry trends such as online private sales and conversational commerce; innovations in licensing and in advanced media; the state of home entertainment, now being consumed across many diverse platforms. Delivery Agent’s clients shared their experience developing and executing programs that allow consumers to shop their shows and sporting events.

“It’s such a privilege to be working with the best and brightest people in consumer products, digital media and interactive television to align our goals and strategies for shaping the future of entertainment shopping across the ever increasing number of channels,” said Mike Fitzsimmons, Delivery Agent CEO.

Executives from Verizon, Cablevision, Nielsen, Deutsche Telekom and CANOE joined Delivery Agent CTO David Rudnick to lead several sessions regarding advanced interactive media and included demonstrations of Delivery Agent’s technology platform at work delivering commerce and marketing campaigns across mobile, television and the Internet.

“We thoroughly enjoyed participating in Delivery Agent’s TV Commerce Summit and look forward to partnering on the evolution of shopping enabled entertainment” said Maitreyi Krishnaswamy, Director – Interactive Video Services – Verizon.

About Delivery Agent, Inc.

Delivery Agent, named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, MTV Networks, Martha Stewart Living Omnimedia, Univision Communications and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC.   Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles and London, Delivery Agent deploys its technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. To date, the company has developed a network of more than 90 distinct branded shopping sites for its partners and its own SeenON!™ (www.SeenON.com), the definitive online shopping destination for products seen on screen.  More information about Delivery Agent is available at www.deliveryagent.com

Contacts

Kim Marder
Delivery Agent
T +1(415)728-9602
press@deliveryagent.com

Darcy Provo for Delivery Agent
T +1(415)871-1731
press@deliveryagent.com

Delivery Agent Selected by AlwaysOn as an OnHollywood 100 Winner

SAN FRANCISCO, CA — September 28, 2010 – Delivery Agent, the leader in shopping-enabled entertainment, announced today that it was chosen by AlwaysOn as one of the OnHollywood 100 winners. Inclusion in the OnHollywood 100 signifies leadership among its peers and game-changing approaches and technologies that are likely to disrupt existing and entrenched Hollywood entertainment. Delivery Agent was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

“As the longstanding commerce partner for major entertainment companies including CBS, NBC Universal, Twentieth Century Fox, A&E Television Networks and Discovery Communications, it’s our mission always to lead the trends in content monetization strategies, whether across the Internet, mobile or television,” said Mike Fitzsimmons, CEO of Delivery Agent, “It’s very gratifying to be recognized for this achievement with our fourth-consecutive OnHollywood 100 award.”

Delivery Agent and the OnHollywood 100 companies were honored at AlwaysOn’s fifth annual OnHollywood on September 27th, 2010, at the Entertainment Technology Center @ USC in Los Angeles, CA. The two-and-a-half-day executive gathering highlighted significant trends affecting digital entertainment.

Disruptive technology is forcing big changes in Hollywood: new contracts, new genres, new stars. As the behemoth industry steps into the digital era, entertainment execs will be paying even closer attention to the global Silicon Valley—especially the startups that are writing the rules and creating the tools for the digital entertainment age.

“When you review the OnHollywood 100 class of 2010, you will see that we have come a long way since music sharing sites like Napster and Kazaa began disrupting the entertainment world,” says Tony Perkins, founder and editor of AlwaysOn. “Now, the entire entertainment world is dependent on the Internet, social networking, and the burgeoning use of the iPhone and Google’s Android smartphone platforms to market, distribute, and share entertainment.”

The OnHollywood 100 winners were selected from among thousands of domestic and international technology companies nominated by investors, bankers, journalists, and entertainment industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2010 list.

A full list of all the AlwaysOn OnHollywood 100 winners can be found on the AlwaysOn website at: http://www.aonetwork.com/AOStory/Announcing-2010-OnHollywood-100

About Delivery Agent, Inc.

Delivery Agent, named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, MTV Networks, Martha Stewart Living Omnimedia, Univision Communications and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC.   Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles and London, Delivery Agent deploys its technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. To date, the company has developed a network of more than 90 distinct branded shopping sites for its partners and its own SeenON!™ (www.SeenON.com), the definitive online shopping destination for products seen on screen.  More information about Delivery Agent is available at www.deliveryagent.com

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, Venture Summit Mid-Atlantic, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen Silicon Valley, and GoingGreen East. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

Contacts

Kim Marder
Delivery Agent
T +1(415)728-9602
press@deliveryagent.com

Darcy Provo for Delivery Agent
T +1(415)871-1731
press@deliveryagent.com