Fans of Popular HISTORY® and A&E Network Original Series can Buy Products Directly on Facebook
NEW YORK, December 8, 2010 – AETN Consumer Products, a division of A&E Television Networks, LLC (AETN), has announced today an initiative that will enable fans of AETN television programming to buy merchandise directly on Facebook. Beginning today, products tied to HISTORY® original hit series Pawn Stars and American Pickers, as well as A&E Network’s Billy the Exterminator, Paranormal State and Dog the Bounty Hunter, can be purchased directly via the Shop tab on each of the programs’ individual Facebook sites.
The Facebook e-commerce feature is operated by AETN with Delivery Agent, which manages AETN’s online stores.
“This capability enables us to bring the purchase experience closer to the consumer,” said Vice President, Consumer Products, Andrew Wise. “Reducing the number of clicks necessary to buy an item results in a win-win scenario for both AETN and the fans of our most popular programming. The Facebook platform by definition facilitates a more social environment in which users can review and recommend products to their friends.”
The AETN program pages on Facebook feature the most popular merchandise and offer exclusive discounts to consumers. For example, products available immediately in the Pawn Stars shop include:
- Pawn Stars Ultimate Fan Gift Set (including a t-shirt, Seasons 1 & 2 DVDs, a mug and bobblehead dolls) for $79.99 (a 48% discount);
- Austin “Chumlee” / Corey “Big Hoss” / Old Man “The Appraiser” / Rick “The Spotter” bobbleheads: $19.95 each or all four for $59.99 (a 25% discount);
- T-shirts, hats mugs and bandanas from the TV series;
- Complete season DVD sets and more.
AETN Consumer Products will be launching additional Facebook fan shops for A&E, HISTORY and Lifetime programs in Q1 2011.
About A&E Network
A&E is “Real Life. Drama.” Now reaching more than 99 million homes, A&E is television that you can’t turn away from; where unscripted shows are dramatic and scripted dramas are authentic. A&E offers a diverse mix of high quality entertainment ranging from the network’s original scripted series to signature non-fiction franchises, including the Emmy-winning “Intervention,” “Dog The Bounty Hunter,” “Hoarders,” “Paranormal State” and “Criss Angel Mindfreak,” and the most successful justice shows on cable, including “The First 48” and “Manhunters.” The A&E website is located at www.aetv.com. For more press information and photography please visit us on the web at www.aetvpress.com.
About HISTORY:
HISTORY® and HISTORY HD® are the leading destinations for revealing, award-winning original non-fiction series and event-driven specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network’s program offerings are hit series such as American Pickers, Ax Men, The Universe, Ice Road Truckers, Chasing Mummies, Top Shot and Pawn Stars, as well as acclaimed specials including America the Story of Us, WWII in HD, 102 Minutes That Changed America, Moonshot and Life After People. HISTORY has earned four Peabody Awards, eight Primetime Emmy® Awards, 12 News & Documentary Emmy® Awards and received the prestigious Governor’s Award from the Academy of Television Arts & Sciences for the network’s Save Our History® campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network’s latest initiative connecting America’s schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.
ABOUT LIFETIME TELEVISION
Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television®, Lifetime Movie Network®, Lifetime Real Women® and Lifetime Digital™ (which includes myLifetime.com, LMN.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com, MothersClick.com and LifetimeMoms.com) are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E Television Networks, LLC. A&E Television Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.
Press Contacts
Matt Biscuiti
The Lippin Group for AETN
212-986-7080
matt@lippingroup.com
Kerri Tarmey
A&E Television Networks
212-551-1504
Kerri.Tarmey@aetn.com
