Adds Social Commerce via Facebook, Fan-Designed Merchandising and Online Private Sales to Existing Content Monetization Strategies
CBS, America’s most-watched television network, has signed an agreement to extend and expand its exclusive commerce partnership with Delivery Agent, the leader in multi-channel commerce for sports and entertainment. As part of the expanded agreement, Delivery Agent, which has powered www.CBSstore.com since 2007, will manage CBS’s move to add social commerce, fan-designed merchandise, and online private sales to its content monetization strategies.
Delivery Agent provides commerce solutions for all of CBS’ popular long-running programs such as NCIS, big Bang Theory, The Late Show with David Letterman, Survivor and The Young and the Restless and its newest hit shows including The Defenders, Blue Bloods and $#*! My Dad Says.
Viewers of these and other CBS programs will have several new ways to interact and transact with their favorite shows when CBS and Delivery Agent introduce the following new commerce initiatives:
- Social Commerce: CBS has more than 40 Facebook pages for its shows and special programming. Now, people who visit these pages will be able to purchase exclusive fan gear directly from these Facebook pages.
- Fan-Designed Merchandise: Fans will be able to visit CBSstore.com and find approved brand assets that they can use to design their own fully customized and personalized products and fashions, which they can then purchase and also make available to their friends.
- Online Private Sales: Viewers will be able to buy products seen on CBS shows through a members-only private sale initiative that will offer great deals on fashions and accessories inspired by the characters and stars of CBS shows.
“When it comes digital commerce, Delivery Agent is always right out in front leading the way with the newest initiatives,” said Liz Kalodner EVP and GM CBS Consumer Products, “With the help of Delivery Agent, our ability to make the CBS fan gear available from within our Facebook pages is going to be huge, and the chance for our viewers to be able to design their own CBS fan gear and participate in online private sales of fashions tied to our shows is going to take their experience with us to an entirely new level.”
“NCIS alone has nearly 7.5 million people who like its Facebook page. Imagine the sum total of all of CBS’s fans on Facebook and you can begin to see the incredible opportunity CBS has to engage with its viewers through a social commerce program and also to offer them access to online private sales,” said Mike Fitzsimmons, CEO of Delivery Agent, “We’re honored to be partnering with CBS all of its forward-thinking commerce initiatives.”
About Delivery Agent
Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including ABC, CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, MTV Networks, Martha Stewart Living Omnimedia, Univision Communications and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles and London, Delivery Agent deploys its technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.
About CBS Consumer Products
CBS Consumer Products, a unit of CBS Entertainment, manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Paramount Network Television and CBS Television Distribution, as well as from the company’s extensive library of titles. Additionally, the group oversees the CBS Retail Store and online sales of programming merchandise. For more information, visit www.CBS.com.
Contacts
Kim Marder
Delivery Agent
T +1(415)728-9602
press@deliveryagent.com
Darcy Provo for Delivery Agent
T +1(415)871-1731
press@deliveryagent.com
