FMI, Inc. first to license Delivery Agent platform to power interactive commerce for New Orleans Saints, Baltimore Ravens, Cleveland Browns, Arizona Cardinals and New Orleans Hornets
SAN FRANCISCO, May 27, 2011 – Delivery Agent, the leader in multi-channel commerce for sports and entertainment, which has been providing turnkey e-commerce solutions for years to major sports and entertainment properties, has added a SaaS solution to its offerings. In its first SaaS deal, Delivery Agent announced that Facility Merchandising, Inc. (FMI), which holds the exclusive interactive commerce rights to top NFL sports teams and arenas, will use Delivery Agent’s platform to run online stores, mobile storefronts and television commerce operations.
“Historically, our clients’ needs were met only through our full-service offering,” said Delivery Agent CEO Mike Fitzsimmons. “Today, however, the marketplace demand for SaaS is exploding and many companies like FMI already have components of the commerce offering in-house. We’re thrilled that our SaaS product will be licensed by FMI and used to connect consumers of the most watched content in the world – sports content – to relevant products.”
“FMI is the largest seller of branded sports merchandise at arenas in the U.S.,” said FMI CEO Milt Arenson. “From the Super Bowl and World Cup to the U.S. Open and World Series, for 30 years FMI has been providing world-class merchandising services on site for major events, arenas and sports teams. Delivery Agent was a natural choice for us when looking for a partner to support our growth to web, mobile and television commerce.”
About Delivery Agent
Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, Showtime, The CW, Univision Communications, and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles, Denver and London, Delivery Agent deploys its technology platform, including commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.
About FMI
Since 1981, FMI has proven itself and its method at thousands of events around the U.S. With more than 45 arenas, stadium and team clients, FMI is committed to the on-site distribution of non-consumable merchandise. FMI has been chosen more often than any other company to merchandise major arenas, stadiums and events across the country including the 1989 and 1990 NBA All Star Game, 4 NBA Finals, 3 Stanley Cups, 5 of the first MLB FanFests, 3 World Series, 1994 World Cup Soccer, 2002 World Series, 15 US Open Tennis Championships as well as each Super Bowl since Super Bowl XXIII. FMI has extended its presence at the Super Bowl by exclusively operating the NFL Experience Super Store (30,000 sq ft store) and NFL controlled hotel merchandise locations, in addition to its exclusive merchandise and program rights at the stadium. FMI has not only acquired major events but also continues to build its arena, stadium and sports team clientele. Most notably over this past few years, FMI has acquired the exclusive merchandise concession rights to the Los Angeles Dodgers, Anaheim Ducks, Arizona Cardinals, Baltimore Ravens, Cleveland Browns, New Orleans Hornets, New Orleans Saints, Phoenix Coyotes and Washington Nationals. More information about FMI is available at http://www.facilitymerchandising.com.
Contacts
Kim Marder
Delivery Agent
T +1(415)728-9602
press@deliveryagent.com
