Discovery, HBO, FX Networks, UFC and Boston Celtics Currently Live with 15 More Partners Coming Next Quarter
SAN FRANCISCO, June 9, 2011 – Delivery Agent, the leader in multi-channel commerce for sports and entertainment, today announced the release of smartphone optimized storefronts accessible from over 200 mobile devices. These mobile storefronts allow Delivery Agent clients to deliver an easily accessible shopping experience, enhanced with product information, search and reviews.
What makes this platform extension to mobile unique is the ability to deliver mobile only offers timed and relevant to entertainment events – either live events or events tied to television storylines. Fans at a UFC event, or viewing on Pay Per View, will be able to access offers from their mobile phone during the event and tied to the fight they are watching. Viewers of the FX Networks’ show It’s Always Sunny in Philadelphia will be able to access unique product and discount offers that tie directly to the storyline of the episode they’re watching.
“Delivery Agent is in the business of offering contextually relevant products to viewers of sports and entertainment content.,” said Mike Fitzsimmons, Delivery Agent CEO. “Today our clients and their viewers and fans, are consuming content across multiple devices. Optimizing our clients’ web storefronts for mobile is a natural progression in the evolution of content consumption and shopping.”
Delivery Agent will have the mobile channel enabled for all its clients by Q4 to ensure that they all benefit from the increase in mobile transactions expected for holiday.
About Delivery Agent
Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, Showtime, The CW, Univision Communications, and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles, Denver and London, Delivery Agent deploys its technology platform, including commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.
Contacts
Kim Marder
Delivery Agent
415-728-9602
press@deliveryagent.com
