Exclusive Agreement has Delivery Agent Expanding the Boston Celtics Ecommerce Business from Current Web Platform to Social, Mobile and ITV
SAN FRANCISCO, CA and BOSTON, MA, – Tuesday January 17, 2012 – Delivery Agent, the leader in multi-channel commerce for sports and entertainment, and the Boston Celtics, 17-time NBA World Champions, today announced a multi-year extension and expansion to their ecommerce and marketing services agreement. Delivery Agent, who has been powering ecommerce for the Celtics since 2006 and has driven revenue growth in the triple digits, will partner with the team through 2015.
Under the terms of the extension, Delivery Agent will continue to provide the Boston Celtics with ecommerce and marketing services including – design, development, research, customer service, fulfillment, and interactive marketing. In addition, Delivery Agent will deploy shopping experiences for the Celtics passionate fan base across mobile, social and interactive television channels. Through these platforms, consumers will have access to evergreen product as well as special event product as they did with Ray Allen’s historic 3-point shot. Within minutes of the shot, a commemorative Ray Allen shirt was available via the Celtics Facebook, mobile and web stores. Through an integrated online marketing campaign and near immediate in-venue promotions following the shot, sales skyrocketed driving a 167% increase in ecommerce orders the day of the historic game. To highlight an already successful year, the Celtics online store ranked #1 in the NBA in sales for 2010-11, up from #2 in 2009-10.
“The Boston Celtics have been a long-term partner of Delivery Agent,” said Mike Fitzsimmons, Delivery Agent CEO. “We’re proud of the work we’ve done with them over the last five years to bring a world-class shopping experience to fans and grow the business. We know there are exciting times ahead for this dynamic team tied to their multi-channel commerce business as well as on the court.”
“We chose Delivery Agent because of their expertise in ecommerce deployment for sports and entertainment companies”, said Ted Dalton, VP Corporate Partnerships and Business Development, of the Boston Celtics. “Delivery Agent has a clear understanding of the mechanics of launching and operating a multi-channel commerce business. We look forward to continued growth under this next phase of our partnership.”
About the Boston Celtics
A charter member of the Basketball Association of America (which evolved into the National Basketball Association) since 1946, the Boston Celtics have won a record 17 NBA Championships, including eight (8) in a row from 1959-1966, and have won NBA titles in four different eras. In addition, 31 former Celtics players, management or staff have been inducted into the Naismith Memorial Basketball Hall of Fame. In December 2002 the team returned to local ownership for the first time since 1963. For more information on the Celtics, log on to www.celtics.com.
About Delivery Agent
Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 350 entertainment properties from major media companies including CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, Showtime, The CW, Univision Communications, and The Weinstein Company, as well as for sports organizations including the UFC and several NFL and NBA franchises. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles, Denver and London, Delivery Agent deploys its technology platform, including commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.
Contacts
Kim Marder
Delivery Agent
T +1(415)728-9602
press@deliveryagent.com
Heather Walker
Boston Celtics
Director of Public Relations
T +1(617)594-4453
hwalker@celtics.com
