Delivery Agent Appoints Amazon Veteran

Peter Lai Named President and Chief Operating Officer

SAN FRANCISCO, CA – October 2, Delivery Agent, the leader in shopping enabled entertainment for more than 350 of the world’s leading global media brands, today announced that it has appointed Peter Lai as president and chief operating officer.

Peter Lai, a 26-year retail veteran and proven business leader, will be responsible for the company’s global operations. Lai will lead strategy and oversee the day-to-day management and profitability of the company.

“Peter has a track record as an innovative and highly accomplished e-commerce executive,” said Mike Fitzsimmons, Delivery Agent CEO. “His extensive experience in strategic planning, merchandising, operations, marketing and business analysis will guide us during our next phase of growth and position us for the long-term.”

Lai spent the past seven years at Amazon in key positions for both their retail and seller business units. Also included in Lai’s more than 20-years of retail experience are executive positions at Duty Free Shoppers and The Body Shop.

“With their extraordinary list of media, music and sports clients, Delivery Agent is redefining retailing,” said Lai. “I see tremendous growth potential as the company deploys contextual shopping experiences leveraging their partners’ content across growing commerce channels -web, mobile, and iTV.”

About Delivery Agent

Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 350 entertainment properties from major media companies including CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, Showtime, The CW, Univision Communications, and The Weinstein Company, as well as for sports organizations including the UFC and several NFL and NBA franchises. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles, Denver and London, Delivery Agent deploys its technology platform, including commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.

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