Investment Supports the Growth of Commerce Across All Connected Devices
SAN FRANCISCO, CA – DECEMBER 10, 2012 – Delivery Agent, the leader in shopping enabled entertainment for more than 350 of the world’s leading global media brands, today announced that it has received a strategic investment of $5 Million from Samsung Venture Investment Corporation, the venture capital arm of the Samsung Group. The funding will be used to aggressively expand and manage the deployment of commerce applications tied to entertainment content across all connected devices including Smart TVs and mobile.
Delivery Agent’s multi-channel commerce platform, which includes the ability to map and deliver products tied to entertainment and advertising content, serves longtime clients including – NBCUniversal, Twentieth Century Fox, CBS, Discovery Communications, A+E Television Networks, HBO, Showtime, UFC, New York Knicks and more. To date, Delivery Agent has processed millions of entertainment commerce transactions –tied to network and cable content – across web, social, mobile and more recently through the television remote.
“Samsung is at the forefront of creating new technology and innovative products that serve the evolving lifestyle of digital consumers across the globe,” said Mike Fitzsimmons, Delivery Agent CEO. “Delivery Agent’s vision for how consumers will use their televisions and mobile devices to purchase products related to the entertainment and advertising content they consume aligns perfectly with Samsung’s vision for the future.”
Samsung, number one in the Smart TV category, is a global leader in digital media and digital convergence technologies with 2011 consolidated sales across business units of US $143.1 billion. Samsung’s investment in Delivery Agent follows an investment made by Intel Capital, Intel’s global investment arm.
“Samsung Venture Investment Corporation is focused on companies that have a solid business based on today’s market factors as well as a vision and plan for future-oriented business tied to evolving market trends,” said Ilseok Yoon, Vice President at Samsung Venture Investment Corporation. “With 85% of tablet owners using their second- screen device while watching TV and a projected 58% of TV viewing households expected to have at least one web-connected TV by 2016, Delivery Agent sits in a powerful position to monetize audiences through their TV Wallet™ transaction engine and commerce applications tied directly to the content being viewed on these devices.”
About Samsung Venture Investment Corporation
Samsung Venture Investment Corporation manages investment and investment-related activities for Samsung affiliate companies. The investment mandate for Samsung Venture Investment Corporation tracks closely to the strategic priorities of Samsung affiliate companies’ core operating divisions, and encompasses investments in semiconductors, displays, telecommunications, and consumer electronics.
About Delivery Agent, Inc.
Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 350 entertainment properties from major media companies including CBS, NBCUniversal, Twentieth Century Fox, Discovery Communications, A+E Television Networks, HBO, Showtime, and The Weinstein Company, as well as for sports organizations including the Boston Celtics, New York Knicks and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold via web, mobile and television. With offices in San Francisco, New York, Los Angeles, Denver and London, Delivery Agent deploys its technology platform, including commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.
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