New Audiences Targeted Through Commerce Channel Expansion Plan
SAN FRANCISCO, CA – DECEMBER 19, 2012 – Delivery Agent, the leader in shopping enabled entertainment for more than 350 of the world’s leading global media brands, today announced that the company will power commerce for the Miss Universe Organization – producer of internationally recognized MISS UNIVERSE®, MISS USA® and MISS TEEN USA® competitions.
The launch of the MISS UNIVERSE web store will take place on December 19th under Delivery Agent’s Shop the Shows brand and URL (www.shoptheshows.com). The commerce launch coincides with the live broadcast of MISS UNIVERSE at 8 p.m. ET (tape delayed PT) on NBC and Telemundo. With contestants from 89 countries participating, more than 1 billion viewers from across the globe will tune-in.
“Miss Universe is a global event with a unique worldwide audience that includes loyal fans from the since 1952 as well as new fans that are just now discovering the brand,” said Mike Fitzsimmons, Delivery Agent CEO. “Our goal is to work with the talent as well as show producers to infuse the show with a new and relevant commerce experience that’s meaningful to all viewers across all platforms.”
In a move to market the show and commerce offering to an expanded audience, this year’s contestants will produce and star-in videos promoting tune-in and commerce. Videos will be distributed through social sites as well as be accessible via www.missuniverse.com and YouTube.
“There is tremendous energy and excitement around the Miss Universe telecast, and this year, we’ll be celebrating when the show and commerce experience goes live,” said Dena Muehlfeld, Supervising Producer, Digital Multimedia for Miss Universe Organization. “We know partnering with Delivery Agent and their Shop the Shows brand will put the Miss Universe brand in front of the right audience supported by the right platform and ecommerce team.”
The MISS UNIVERSE, MISS USA and MISS TEEN USA Pageants are a Donald J. Trump and NBC Universal joint venture.
About Delivery Agent, Inc.
Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 350 entertainment properties from major media companies including CBS, NBCUniversal, Twentieth Century Fox, Discovery Communications, A+E Television Networks, HBO, Showtime, and The Weinstein Company, as well as for sports organizations including the Boston Celtics, New York Knicks and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold via web, mobile and television. With offices in San Francisco, New York, Los Angeles, Denver and London, Delivery Agent deploys its technology platform, including commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.
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