Management

Mike Fitzsimmons, Chief Executive Officer

As Delivery Agent’s Chairman and CEO, Mike Fitzsimmons has developed and commercialized the only omni-channel platform connecting television viewers with products seen on, and related to, their favorite TV shows, advertisements, movies and sports. Under his leadership, Delivery Agent has grown to become the No. 1 Privately Held Media Company as rated by Inc. Magazine, and has firmly established itself as the leading platform for television commerce.

Prior to founding Delivery Agent, Mr. Fitzsimmons led Product Marketing and Business Development for Something Now, Inc., which was acquired by CNET Networks. At Something Now, Mr. Fitzsimmons helped develop the industry’s first synchronized e-commerce application enabling real-time promotion of related consumer electronics products and services online. Before his work at Something Now, Mr. Fitzsimmons was a member of Circuit City Stores, Inc. Corporate Development and Direct Response Divisions.

As a recognized expert on e-commerce and convergence, Mr. Fitzsimmons has been featured on CNBC, PBS and Bloomberg as well as in interviews with Forbes, Reuters, Hollywood Reporter, Wall Street Journal, CNN/Money, , BBC, E-Commerce Times and Variety. Mike has also spoken at premiere industry events including CES, TV of Tomorrow, The Media and Entertainment Forum, The Aspen Institute, Ad Tech and On Hollywood among others.

A native of Virginia, Mr. Fitzsimmons is a graduate of Hampden Sydney College with a degree in Economics. (And if you’re questioning if that’s really a college, we did too.)

His favorite TV shows are House of Cards and Downton Abbey and admittedly if he can’t sleep, he might be caught watching World Series of Poker late at night. He also likes watching pretty much anything that has a score associated with it.

Peter Lai, President & Chief Operating Officer

Peter Lai, 26-year retail veteran, serves as Delivery Agent’s President and Chief Operating Officer responsible for the company’s global operation. Mr. Lai spent his entire professional career focusing on merchandise and the customer – from front end store merchandising to back end operation excellence and everything in between. Prior to joining Delivery Agent, Mr. Lai spent seven years at Amazon in key positions for both their retail and seller business units including acting as General Manager of their retail clothing and jewelry business.

Prior to Amazon, Mr. Lai held executive positions with two global companies – The Body Shop and Duty Free Shoppers. His experience included leadership roles in strategic planning, merchandising and supply chain functions.

Mr. Lai is a native of Hong Kong and holds a Bachelor of Business Administration from University of Wisconsin, Madison.

His favorite shows are Scandal, Suits, and The Good Wife.

Pat Ivers, Executive Vice President, Advertising Sales

Pat Ivers knocked out the better part of the last two decades trying to make advertising a better experience for advertisers. Ivers began his career in the Agency business where he worked with clients in Banking, Grocery, Fast Food and Tourism. In 1996, Ivers broadened perspective by joining the cable movement where he would spend the next decade running advertising Sales organizations in both cable and satellite. Ivers’ agency/media sales experience gave him conviction to drive the evolution of both the present agency and media sales models.

Mr. Ivers founded The Band in 2006, with the idea of making Advanced Television applications a better experience for advertisers, content developers and service providers. In 2010 Ivers, and founding partner David Rudnick sold The Band to Delivery Agent.

Prior to putting The Band together, Ivers was recently President of Turner Advertising Group and Vice President; General Manager of the Colorado Region for Comcast Spotlight. In addition, Ivers’ agency work encompassed senior level account management for local, regional and national accounts, while his media sales experience canvassed oversight of cable and satellite operations for TCI, AT&T Broadband, Comcast Spotlight and Dish Network.

His favorite shows are Mad Men, Duck Dynasty, and Homeland.

David Rudnick, Chief Technology Officer

David Rudnick spent the last 16 years trying to make watching television more interesting. From pioneering time shifted television (years before TiVo and VOD) to the early designs of Electronic Program Guides and the latest developments in Advanced Television applications, Rudnick has honed his skills on delivering and interpreting a better viewer experience.

Mr. Rudnick founded The Band in 2006, with the idea of making Advanced Television applications a better experience for advertisers, content developers and service providers. In 2010 Rudnick, and founding partner Pat Ivers sold The Band to Delivery Agent.

Prior, Mr. Rudnick has worked at senior levels in the development and implementation of advanced television with companies such as TMG, Discovery Networks, TV Guide, TCI and Liberty Media Companies. Rudnick also holds several patents in advanced television navigation and guidance.

His favorite shows are Gong Show, Love Boat (Drinking Version), and Twilight Zone.

Mark Smith, General Counsel

Prior to joining Delivery Agent, Mr. Smith was the General Counsel for Structure Consulting Group, LLC, a company that provides both software and consulting services to energy trading companies. While at Structure, Mr. Smith managed the company’s legal affairs for its US and UK operations.

Prior to his work at Structure, Mr. Smith was corporate counsel for Sapient Corporation where he was responsible for the legal affairs of business units in the US and UK. Before joining Sapient, Mr. Smith was counsel for Human Code, Inc., a privately-held developer of rich media and broadband applications for entertainment and e-learning companies, where he was responsible for and managed the legal affairs of the company, including seeing the company through its acquisition by Sapient Corporation.

Mr. Smith also served as a law clerk to the Honorable W. Royal Furgeson, United States District Judge for the Western District of Texas.

A native of El Paso, Texas, Mr. Smith is a graduate of Tarleton State University with a degree in Computer Information Systems, and has a J.D. from The Ohio State University.

His favorite shows are Castle, New Girl, and Tavis Smiley.

Kim Marder, Chief Media Officer

Kim Marder, a founding member of Delivery Agent, has played an instrumental role in the strategic development of the company since its inception.

Former Vice President of Marketing at America Online, Ms. Marder brings over seventeen years of marketing and entertainment experience to Delivery Agent. At AOL, Ms. Marder supervised a team of over one hundred marketing and production people that, under her leadership, were responsible for developing and executing the marketing and branding strategy for AOL’s e-commerce gaming brand.

Prior to joining AOL, Ms. Marder served as Vice President of Marketing for Theatrix Interactive, a San Francisco based developer and publisher of award-winning children’s interactive products. Ms. Marder was instrumental in creating and executing the marketing and brand strategy that lead to high-visibility deals with Procter & Gamble, EMI Music, United Artists Theatres and others.

Ms. Marder also held various executive positions in marketing with Tribune’s new media division, where she oversaw the marketing strategy for the release of over one hundred interactive products. Under Ms. Marder’s direction, press from leading consumer and business publications as well as deals with top retailers, ad agencies and consumer products companies propelled the company’s growth.

Prior to joining Tribune, Ms. Marder spent seven years with Sony Pictures Entertainment, where she was responsible for developing marketing programs and promotional campaigns to support the release of Columbia Pictures and TriStar Pictures feature films and home entertainment. Ms. Marder was instrumental in pitching, closing and executing multi-million dollar national campaigns with Nestle, American Airlines, Sprint and others.

Ms. Marder is a native of New York and graduated from NYU with a BA is Journalism and Political Science.

Her favorite shows are Jon Stewart, Sopranos, and Mad Men.

Jeff Combs, Senior Vice President, E-Commerce

Jeff Combs leads web, mobile and iTV commerce solutions for Delivery Agent’s portfolio of more than 40 entertainment and media clients. With the company since 2006, Jeff and team are responsible for the day-to-day management and growth of each Delivery Agent client as well as portfolio expansion through new client acquisitions. Working closely with all arms of the Delivery Agent organization, Jeff brings new and our existing partners robust turn-key commerce solutions including: web and mobile design, development and optimization, merchandise strategy and product development, marketing and reporting. All solutions are executed with a goal toward revenue acceleration.

Prior to Delivery Agent, Mr. Combs led business development efforts for a leading e-commerce and technology services providers, working with the major consumer goods brands and media companies. Jeff is a native of Minneapolis, MN, and a graduate from the University of St. Thomas, St. Paul, MN, with a degree in Marketing and Entrepreneurship.

His favorite shows are Dexter, Ray Donovan, and Game of Thrones.

Greg Washer, President, Consumer Products and Licensing

Greg Washer brings 30 years of entertainment marketing, promotions, and licensing experience to Delivery Agent. In 2013, Delivery Agent acquired Clean Fun, an entertainment product development powerhouse that Greg founded in 1984. Clean Fun, under his long standing leadership, designed and produced products for more than 500 films including 19 of the highest grossing films of all time. Some of these films include Avatar, Titanic, Harry Potter, Frozen, Iron Man, Toy Story 3, Transformers, Pirates Of The Caribbean, The Dark Knight, and Star Wars Episode One.

Greg and his award winning creative team are responsible for the day-to-day product development for Delivery Agent. Greg works closely with his team, and the company’s clients, to create exclusive product that can be sold through ecommerce channels, brick and mortar retail and to promotional departments. Believing in the importance of a state of the art work environment, Greg is especially proud of designing Clean Fun’s headquarters in Orange County, CA, as well as having been honored several times with the Best Places to Work Award.

Greg is a graduate of University of Southern California Business School.

His favorite TV shows are: 60 Minutes, Anthony Bourdain: No Reservations, ESPN Sports Center, Breaking Bad.

Tish Rutledge, Vice President, Human Resources

With over 20 years of experience in human resources, Tish Rutledge develops and drives Delivery Agent’s human resources strategy while facilitating the growth of a thriving culture.

Prior to joining Delivery Agent, Ms. Rutledge served for over 11 years as VP, Talent & Culture of Calix, a communications equipment supplier. At Calix, Ms. Rutledge was an integral member on the teams responsible for completing two acquisitions, opening the company’s China Development Center and the international sales and marketing headquarters in London, England.

Prior to Calix, Ms. Rutledge was Director, Human Resources for over 5 years for Mattel Interactive (formerly Mindscape, The Learning Company and Borderbund), a consumer software company. Her vast experience also includes human resources leadership roles for Tosoh Medics and Nichirei Foods America.

Ms. Rutledge has certifications as a Senior Professional and Global Professional from The Society for Human Resources Management and holds a Bachelor’s of Science in Business Administration from California State University.

Her favorite shows are Deadwood, Carnivale, and Sons of Anarchy.