As Delivery Agent’s Chairman and CEO, Mike Fitzsimmons has developed and commercialized the only omni-channel platform connecting television viewers with products seen on, and related to, their favorite TV shows, advertisements, movies and sports. Under his leadership, Delivery Agent has grown to become the No. 1 Privately Held Media Company as rated by Inc. Magazine, and has firmly established itself as the leading platform for television commerce.
Prior to founding Delivery Agent, Mr. Fitzsimmons led Product Marketing and Business Development for Something Now, Inc., which was acquired by CNET Networks. At Something Now, Mr. Fitzsimmons helped develop the industry’s first synchronized e-commerce application enabling real-time promotion of related consumer electronics products and services online. Before his work at Something Now, Mr. Fitzsimmons was a member of Circuit City Stores, Inc. Corporate Development and Direct Response Divisions.
As a recognized expert on e-commerce and convergence, Mr. Fitzsimmons has been featured on CNBC, PBS and Bloomberg as well as in interviews with Forbes, Reuters, Hollywood Reporter, Wall Street Journal, CNN/Money, , BBC, E-Commerce Times and Variety. Mike has also spoken at premiere industry events including CES, TV of Tomorrow, The Media and Entertainment Forum, The Aspen Institute, Ad Tech and On Hollywood among others.
A native of Virginia, Mr. Fitzsimmons is a graduate of Hampden Sydney College with a degree in Economics. (And if you’re questioning if that’s really a college, we did too.)
His favorite TV shows are House of Cards and Downton Abbey and admittedly if he can’t sleep, he might be caught watching World Series of Poker late at night. He also likes watching pretty much anything that has a score associated with it.
Peter Lai, 26-year retail veteran, serves as Delivery Agent’s President and Chief Operating Officer responsible for the company’s global operation. Mr. Lai spent his entire professional career focusing on merchandise and the customer – from front end store merchandising to back end operation excellence and everything in between. Prior to joining Delivery Agent, Mr. Lai spent seven years at Amazon in key positions for both their retail and seller business units including acting as General Manager of their retail clothing and jewelry business.
Prior to Amazon, Mr. Lai held executive positions with two global companies – The Body Shop and Duty Free Shoppers. His experience included leadership roles in strategic planning, merchandising and supply chain functions.
Mr. Lai is a native of Hong Kong and holds a Bachelor of Business Administration from University of Wisconsin, Madison.
His favorite shows are Scandal, Suits, and The Good Wife.
Michael Novelly brings more than 25 years of experience to Delivery Agent serving in senior financial leadership roles for both public and private companies in the e-commerce, media and entertainment markets, including multi-billion dollar companies Time Warner and Dolby Laboratories.
Prior to joining Delivery Agent, Mr. Novelly was the CFO of Discover Books, one of the nation’s largest online book resellers. Previously, he was vice president of financial planning & analysis, and served a 3-month term as interim CFO. He also served as CFO for media conglomerate Polygram Television where he spearheaded several strategic acquisitions that were core to the company’s growth.
Additionally, Mr. Novelly was responsible for financial planning, analysis, reporting, budgeting and forecasting for Time Warner, the world’s largest media and entertainment company, with $47 billion in annual revenue across nine principal divisions: AOL, Time Warner Cable, Warner Bros., New Line Cinema, Turner Broadcasting, HBO, The CW Network, Time Inc. & Corporate.
His favorite shows include Orange is the New Black, Downton Abbey and Will & Grace.
David Rudnick spent the last 16 years trying to make watching television more interesting. From pioneering time shifted television (years before TiVo and VOD) to the early designs of Electronic Program Guides and the latest developments in Advanced Television applications, Rudnick has honed his skills on delivering and interpreting a better viewer experience.
Mr. Rudnick founded The Band in 2006, with the idea of making Advanced Television applications a better experience for advertisers, content developers and service providers. In 2010 Rudnick, and founding partner Pat Ivers sold The Band to Delivery Agent.
Prior, Mr. Rudnick has worked at senior levels in the development and implementation of advanced television with companies such as TMG, Discovery Networks, TV Guide, TCI and Liberty Media Companies. Rudnick also holds several patents in advanced television navigation and guidance.
His favorite shows are Gong Show, Love Boat (Drinking Version), and Twilight Zone.
Pat Ivers knocked out the better part of the last two decades trying to make advertising a better experience for advertisers. Ivers began his career in the Agency business where he worked with clients in Banking, Grocery, Fast Food and Tourism. In 1996, Ivers broadened perspective by joining the cable movement where he would spend the next decade running advertising Sales organizations in both cable and satellite. Ivers’ agency/media sales experience gave him conviction to drive the evolution of both the present agency and media sales models.
Mr. Ivers founded The Band in 2006, with the idea of making Advanced Television applications a better experience for advertisers, content developers and service providers. In 2010 Ivers, and founding partner David Rudnick sold The Band to Delivery Agent.
Prior to putting The Band together, Ivers was recently President of Turner Advertising Group and Vice President; General Manager of the Colorado Region for Comcast Spotlight. In addition, Ivers’ agency work encompassed senior level account management for local, regional and national accounts, while his media sales experience canvassed oversight of cable and satellite operations for TCI, AT&T Broadband, Comcast Spotlight and Dish Network.
His favorite shows are Mad Men, Duck Dynasty, and Homeland.
Gabe Greenberg, 19-year media sales and marketing veteran, serves as Delivery Agent’s Chief Strategy Officer responsible for the company’s digital sales and marketing. Mr. Greenberg has spent his entire professional career focusing on media sales and marketing with experience spanning across all form factors. Mr. Greenberg has delivered more than $1BN in media revenue during his career. Prior to joining Delivery Agent, Mr. Greenberg spent two years at RGM Group LLC as Chief Strategy Officer, where he advanced the company’s products, marketing and sales growth, increasing business by over 400%.
Prior to RGM Group, Mr. Greenberg led Digital Marketing for North America at Microsoft. At Microsoft, Mr. Greenberg managed a team of subject matter experts (SME’s) across all marketing form factors and lead a cross-functional leadership team, the Digital Marketing Leadership Team (DMLT). DMLT was focused on discovering, developing, testing and implementing emerging media form factors for the betterment of the brand. A key accomplishment of the DMLT included helping craft the company’s social media governance policies and testing a global social CRM implementation with a relative new comer to sCRM, who later became the industries leading sCRM provider. The test resulted in a global roll out.
Before his work at Microsoft, Mr. Greenberg held executive positions with Vibrant Media, Autobytel and Bigfoot Interactive. As a recognized expert on digital media and marketing, Mr. Greenberg has been featured in AdAge, AdWeek, Automotive Digest, BBC News, Biz Report, iMedia Connection, MediaPost and Microsoft WPC and has spoken at premiere industry events in North America and Europe including Chrysler Corporation Global Marketing Summit, DMA, European Networking Group, eTail, iab, Microsoft Mobile and Video Bites, Microsoft WPC, OMMA Video, OMMA Hollywood, JD Power Automotive Roundtable and is an active Coleman Research Group Executive Forum Member.
A native of New Jersey, Mr. Greenberg is a graduate of The College of New Jersey with a degree in Law and Justice.
His favorite shows are Sons of Anarchy, Hell’s Kitchen, and Mad Men.
Kim Marder, a founding member of Delivery Agent, has played an instrumental role in the strategic development of the company since its inception.
Former Vice President of Marketing at America Online, Ms. Marder brings over seventeen years of marketing and entertainment experience to Delivery Agent. At AOL, Ms. Marder supervised a team of over one hundred marketing and production people that, under her leadership, were responsible for developing and executing the marketing and branding strategy for AOL’s e-commerce gaming brand.
Prior to joining AOL, Ms. Marder served as Vice President of Marketing for Theatrix Interactive, a San Francisco based developer and publisher of award-winning children’s interactive products. Ms. Marder was instrumental in creating and executing the marketing and brand strategy that lead to high-visibility deals with Procter & Gamble, EMI Music, United Artists Theatres and others.
Ms. Marder also held various executive positions in marketing with Tribune’s new media division, where she oversaw the marketing strategy for the release of over one hundred interactive products. Under Ms. Marder’s direction, press from leading consumer and business publications as well as deals with top retailers, ad agencies and consumer products companies propelled the company’s growth.
Prior to joining Tribune, Ms. Marder spent seven years with Sony Pictures Entertainment, where she was responsible for developing marketing programs and promotional campaigns to support the release of Columbia Pictures and TriStar Pictures feature films and home entertainment. Ms. Marder was instrumental in pitching, closing and executing multi-million dollar national campaigns with Nestle, American Airlines, Sprint and others.
Ms. Marder is a native of New York and graduated from NYU with a BA is Journalism and Political Science.
Her favorite shows are Jon Stewart, Sopranos, and Mad Men.
Jeff Combs leads web, mobile and iTV commerce solutions for Delivery Agent’s portfolio of more than 40 entertainment and media clients. With the company since 2006, Jeff and team are responsible for the day-to-day management and growth of each Delivery Agent client as well as portfolio expansion through new client acquisitions. Working closely with all arms of the Delivery Agent organization, Jeff brings new and our existing partners robust turn-key commerce solutions including: web and mobile design, development and optimization, merchandise strategy and product development, marketing and reporting. All solutions are executed with a goal toward revenue acceleration.
Prior to Delivery Agent, Mr. Combs led business development efforts for a leading e-commerce and technology services providers, working with the major consumer goods brands and media companies. Jeff is a native of Minneapolis, MN, and a graduate from the University of St. Thomas, St. Paul, MN, with a degree in Marketing and Entrepreneurship.
His favorite shows are Dexter, Ray Donovan, and Game of Thrones.
John Lawlor joined the Delivery Agent team of experts as the Vice President, Finance in 2010 to oversee and align financial functions. Mr. Lawlor brought with him over 20 years of experience in public accounting and private industry. Prior to joining Delivery Agent, Mr. Lawlor held various finance leadership positions at Orchard Brands, Brookstone and DFS Group (LVMH). During his 13 years with DFS, Mr. Lawlor led finance and business planning teams and worldwide corporate reporting in crucial operating locations including Micronesia, Hawaii and San Francisco.
Mr. Lawlor, a CPA, is originally from Massachusetts and is a graduate of Assumption College in Worcester, MA, with a BA degree in Accounting.
His favorite shows are 24, Big Bang Theory, and Diners, Driven-Ins and Dives.
Jeff Banks brought a culmination of over 20 years in merchandising to Delivery Agent. As the Head of Merchandising and Product Development, Mr. Banks has led many positive changes, finding potential in each of our properties and leading the merchandising team to create and deliver what our customers seek.
Before joining Delivery Agent, Mr. Banks was with Amazon.com for 4 years leading their Jewelry and Watch categories where he led strong revenue growth in both the retail and 3rd party business segments. Prior to joining Amazon, Jeff spent 11 years with HSN. He branched out from the core domestic business to lead new initiatives that included BET Television (BET SHOP), Home Shopping en Español with Univision and supporting the expansion of the HSN brand internationally both in Japan and Germany. Mr. Banks also served Liberty Media international dedicating 3 years to Jupiter Shop in Tokyo as VP Sales and VP Fine Jewelry.
Mr. Banks has a degree in Broadcast Production.
His favorite shows are Newsroom, Homeland, and Ancient Aliens.
Prior to joining Delivery Agent, Mr. Smith was the General Counsel for Structure Consulting Group, LLC, a company that provides both software and consulting services to energy trading companies. While at Structure, Mr. Smith managed the company’s legal affairs for its US and UK operations.
Prior to his work at Structure, Mr. Smith was corporate counsel for Sapient Corporation where he was responsible for the legal affairs of business units in the US and UK. Before joining Sapient, Mr. Smith was counsel for Human Code, Inc., a privately-held developer of rich media and broadband applications for entertainment and e-learning companies, where he was responsible for and managed the legal affairs of the company, including seeing the company through its acquisition by Sapient Corporation.
Mr. Smith also served as a law clerk to the Honorable W. Royal Furgeson, United States District Judge for the Western District of Texas.
A native of El Paso, Texas, Mr. Smith is a graduate of Tarleton State University with a degree in Computer Information Systems, and has a J.D. from The Ohio State University.
His favorite shows are Castle, New Girl, and Tavis Smiley.
With over 20 years of experience in human resources, Tish Rutledge develops and drives Delivery Agent’s human resources strategy while facilitating the growth of a thriving culture.
Prior to joining Delivery Agent, Ms. Rutledge served for over 11 years as VP, Talent & Culture of Calix, a communications equipment supplier. At Calix, Ms. Rutledge was an integral member on the teams responsible for completing two acquisitions, opening the company’s China Development Center and the international sales and marketing headquarters in London, England.
Prior to Calix, Mr. Rutledge was Director, Human Resources for over 5 years for Mattel Interactive (formerly Mindscape, The Learning Company and Borderbund), a consumer software company. Her vast experience also includes human resources leadership roles for Tosoh Medics and Nichirei Foods America.
Ms. Rutledge has certifications as a Senior Professional and Global Professional from The Society for Human Resources Management and holds a Bachelor’s of Science in Business Administration from California State University.
Her favorite shows are Deadwood, Carnivale, and Sons of Anarchy.