Financing led by Focus Ventures Brings Total Investment to Date to $60 million
SAN FRANCISCO, CA. – October 1, 2009 – Delivery Agent, Inc., the leader in shopping-enabled entertainment for more than 125 major entertainment properties including ABC, NBC, CBS and FOX, today announced that it has raised $25 million to expand internationally and to extend its technology to serve "click-to-buy" applications for online video, mobile and set-top boxes.
New investor Focus Ventures led the round, joined by T-Venture, Coral Group and Ironwood Capital and existing investors Bessemer Venture Partners, Worldview Technology Partners and Cardinal Venture Capital. The funding brings the total investment to date to $60 million.
"We launched the market for shopping-enabled entertainment when we made it possible for television viewers to go online and buy things related to their favorite shows. Today, as so much entertainment content becomes and is available on other platforms, our expanded commerce and marketing technology will make it possible for our entertainment partners to reach, influence and transact with audiences wherever and whenever they happen to be watching premium content, whether through their television, mobile phone, online video player or whatever else is next," said Mike Fitzsimmons, Delivery Agent CEO.
In addition to applying the new funding to its technology expansion, Delivery Agent plans to fuel the company's global growth, building its European client base and offering its U.S.-based clients opportunities to transact with audiences in international markets. Delivery Agent's entertainment clients include the four major broadcast networks ABC, NBC, CBS and FOX, Discovery Communications, HBO, Showtime, A&E Television Networks, MTV Networks, Univision, Martha Stewart Living Omnimedia, The Weinstein Company, Boston Celtics, Chicago Bulls and many others.
“Focus Ventures provides expansion-stage financing for companies that have demonstrated clear market acceptance, something we believe Delivery Agent has capably achieved," said Kevin McQuillan, general partner, Focus Ventures. “Based upon its leadership role in the current entertainment commerce ecosystem, we're confident that Delivery Agent is well positioned to lead the way in the emerging area of multi-platform entertainment commerce.”
Delivery Agent, Inc. (www.deliveryagent.com), named #1 Privately Held Media Company by Inc. Magazine, and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 125 entertainment properties from major media companies such as ABC, CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, MTV Networks, Martha Stewart Living Omnimedia to Boston Celtics, UFC, and The Weinstein Company. Delivery Agent created the market for shoppingenabled programming by redefining how products related to entertainment are cataloged, merchandised and sold online. Delivery Agent deploys its technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections among entertainment content, consumers and brands.
Darcy Provo
415-871-1731
press@deliveryagent.com
Kim Marder
415-728-9602
press@deliveryagent.com