Fans can show their support by purchasing the shirts from the Boston Celtics online store powered by Delivery Agent (www.celticsstore.com).  One hundred percent (100%) of the proceeds will go to the One Fund created by Massachusetts Governor Deval Patrick and Boston Mayor Tom Menino. Proceeds will help the people most affected by the tragic events that occurred in Boston.

“Television shows and entertainment have been setting consumer trends and shopping wish lists for decades,” says Mike Fitzsimmons, chief executive officer, Delivery Agent. “The industry has always needed a solution to take the friction out of the buying process in order to harness and monetize the consumer demand. What Delivery Agent has developed, in partnership with Samsung, solves the technology, rights and supply chain issues that, to date, have held the t-commerce industry back.”

The new t-commerce shopping platform taps into Delivery Agent’s database of products mapped to television content from more than 350 media brands including 20th Century Fox Consumer Products and Showtime.

The new technology allows viewers to purchase items like clothing and décor that they see on their favorite shows, as well as licensed products, while watching the show. Throughout the broadcast, viewers can choose to receive unobtrusive messages about shopping options. They can then use their remote or go to the “Shop the Shows” app online to see product options.

Delivery Agent’s t-commerce platform will launch for Samsung Smart TV owners this year.

By Andrew Wallenstein

The Smart Hub user interaface will be the first thing you see when you turn on the TV

This is no tweak – it’s a hugely significant and highly disruptive move by Samsung. Firstly, the issue of people not connected their TVs or using the connected functionality is drawing to a close. Before, you had to make a conscious effort to press the Smart Hub button to take you through to the connected TV user interface, which wasn’t the most exciting of destinations once you got there. But now the new slick user interface will be the first thing Samsung TV owners see, regardless of what set-top box, games console or OTT service is plugged in.

So suddenly Samsung will have access of huge amounts of premium connected TV inventory. And all at a moment when the user’s full attention is close to guaranteed (although if the ads are self-initiated it’ll be guaranteed anyway).

TV apps will also be pushed to the fore and are going to enjoy considerably more traffic than they have in the past, which will be welcome news to developers and the ad networks with access to that inventory.

T-Commerce

Samsung will also be able to have the first opportunity to sell users content and services, but those sales won’t be confined to the UI. Samsung have partnered with Delivery Agent on T-Commerce, so users will be able to buy products featured in the programmes they’re watching. So, for example, a user will be able to buy a piece ofclothing worn by an actor in New Girl (Samsung managed to resist using ‘Jennifer Anniston’s jumper as an example, heretofore the industry standard). So Samsung TV users will see in-show bugs (i.e. it’ll look like there’s a little bug in the corner fo the screen) notifying them that this option exists – or users can go to the app marketplace and acces the “Shop the Shows” app.

According to a Delivery Agent statement:

“Built by Delivery Agent, this T-commerce shopping platform taps into Delivery Agent’s proprietary database of products mapped to television content – from established partners including 20th Century Fox Consumer Products and SHOWTIME® amongst more than 350 media brands – in order to present the right products at the right time. The new application allows fans to easily shop within the programs they are watching and is planning to launch in 2013.”

The ‘S-Recommendation’ Feature = Personalised Data for Advertising 

Samsung’s ‘S-Recommendation’ feature gives time-specific, personalised recommendations for TV content. So if you usually watch Champions League football on Wednesdays, there should be a panel on your TV recommending that show on a Wednesday evening. Although Samsung haven’t said as much, it seems highly likely that in time we’ll ‘sponsored recommendations’, where broadcasters can advertise to similar demographics as those watching their shows, which could be a lucrative revenue generator for Samsung.

Also, in building out recommended content, Samsung will need to build profiles of individual users. These data sets will be valuable to brands seeking out data-driven advertising on the living room screen. And as AdHub’s video inventory is expected to be available programmatically, this will also be welcome news for buy-side online programmatic players who will have a large additional pool of high quality inventory.

Complete Coverage: CES 2013

Samsung announced Monday that it would be building Delivery Agent’s in-show shopping applications into its new line of smart TVs.

The move, announced on Monday at the Consumer Electronics Show in Las Vegas, will make it easier for viewers to buy items seen in TV shows, and create a new revenue stream for Samsung at a time when TV set profit margins are razor thin.

Samsung in December made a $5 million investment in Delivery Agent, which has established partnerships with TV content makers including 20th Century Fox, Showtime and 50 others representing more than 500 shows.

The idea of being able to cash in viewer demand for, say, the sweater Jennifer Aniston was wearing in Friends has been around longer than Friends. But Mike Fitzsimmons, CEO of Deliver Agent, says that building the technology into the set makes a big difference and allows viewers to buy the clothes off New Girl star Zooey Deschanel’s back more easily.

Using a laptop, viewers had to perform about 12 clicks to complete a T-commerce transaction. “There was a tremendous amount of friction,” Fitzsimmons says. Having an app on an Internet-connected smart TV is “absolutely taking friction out of the purchasing process,” he said. “From the data we have seen in trials, you’ll see mass levels of engagement.”

Samsung will also be retrofitting some of its older sets and DVD players to work with the Delivery Agent application.

SAN FRANCISCO, CA JANUARY 7, 2013 – Delivery Agent, the leader in shopping-enabled entertainment for more than 350 of the world’s leading global media brands, has announced at CES a partnership with Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies, that will offer Samsung Smart TV owners the ability to interact with their programming in a new way: to shop the shows they are watching.

“Television shows and entertainment have been setting consumer trends and shopping wish lists for decades,” said Mike Fitzsimmons, Delivery Agent CEO. “The industry has always needed a solution to take the friction out of the buying process in order to harness and monetize the consumer demand. What Delivery Agent has developed, in partnership with Samsung, solves the technology, rights and supply chain issues that, to date, have held the t-commerce industry back.”

For example, while watching New Girl, viewers can purchase clothing and accessories that character Jess wears during the episode by either clicking the remote while watching the program – viewers will receive unobtrusive messages that this option exists – or by navigating to the application marketplace and accessing the “Shop the Shows” app, which is available 24/7 to Samsung Smart TV users.

Built by Delivery Agent, this T-commerce shopping platform taps into Delivery Agent’s proprietary database of products mapped to television content – from established partners including 20th Century Fox Consumer Products and SHOWTIME® amongst more than 350 media brands – in order to present the right products at the right time. The new application allows fans to easily shop within the programs they are watching and is planning to launch in 2013.

About Delivery Agent, Inc.

Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 350 entertainment properties from major media companies including Showtime, CBS, NBCUniversal, Twentieth Century Fox, Discovery Communications, A+E Television Networks, HBO and The Weinstein Company, as well as for sports organizations including the Boston Celtics, New York Knicks and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold via web, mobile and television. With offices in San Francisco, New York, Los Angeles, Denver and London, Delivery Agent deploys its technology platform, including commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.

PRESS CONTACTS:

Kim Marder
Delivery Agent
415.248.5701 / kmarder@deliveryagent.com

Ryan Smith
Rosica Public Relations
201.843.5600 / ryan@rosica.com

Consumers can use the app to purchase gear they see on screen while watching the show and to take other actions such as send a tweet or post on Facebook, access new content as the season progresses, and access alternate scenes and mini-episodes. Consumers also can read character bios, view storyboards, check out trivia questions from the upcoming board game and read facts about the series.

The app also uses the gyroscope functionality in Apple Inc.’s iPhone and iPad or devices using Google Inc.’s Android operating system to enable consumers to tilt their devices and get a virtual tour of the Sons of Anarchy clubhouse.

The app was built by Magic Ruby, a technology company that builds entertainment apps, and enables fans to watch episodes by syncing their smartphones or tablets with the show when it airs on TV or with the Season 4 Blu-ray Disc. Fans also can shop for merchandise they see on screen. Delivery Agent Inc. is providing the commerce technology as part of its new offering that enables commerce to be added to mobile, social and web applications tied to television.

Magic Ruby works with such entertainment companies as Fox Home Entertainment and film studio The Weinstein Company. Delivery Agent’s clients include CBS, NBC Universal, HBO and Showtime.

This summer, Delivery Agent worked with the History Channel to enable shoppers to bid via an online auction on items featured on the TV show “Picked Off,” a series that follows antique dealers as they search for items that will earn high appraisals. The winner receives a $10,000 prize. “Picked Off” viewers use their remotes to click a History icon on the TV screen. A shopping window then appears on the right side of the screen. On-air prompts during the show remind consumers of the auction. Additionally, consumers who subscribe to Verizon FiOS—a package offered by the telecommunications provider that includes high-speed Internet, TV and phone service—can use their remote controls to purchase replicas of collectables shown on the program. Items featured include rare and pricey football jerseys and antique jewelry.

That television shopping integration uses Delivery Agent’s tool called TV Wallet. Consumers can register credit and debit cards and PayPal information with the service, and then sign in by entering their phone numbers and PINs to shop with their remote controls.

SAN FRANCISCO, CA – December 27, 2012 – Delivery Agent, the leader in shopping enabled entertainment for more than 350 of the world’s leading global media brands, today announced that CEO Mike Fitzsimmons will be participating in two panels at the 2013 International CES, the Future of Television, presented by Variety, and the Second Screen Summit, presented by the 2nd Screen Society.

The Future of Television panel will be moderated by Variety TV Editor, Andrew Wallenstein. Fitzsimmons will be joined by executives from Xbox Live, Fox Networks Group, Univision Communications and Time Warner Cable Media. Fitzsimmons will be addressing Delivery Agent’s upcoming “shop by remote” t-commerce initiatives as well as speaking about the first contextual commerce application accessible to network programming viewers launched by Delivery Agent with Verizon FiOS and HISTORY®.

The Second Screen Summit will bring together the industry’s most prominent second screen technology innovators. In the “Hottest Apps in 2nd Screen” session Fitzsimmons will present in conjunction with Magic Ruby. The two will showcase the Sons of Anarchy application that, among other features, allows consumers to synchronously shop for products seen in the show as they watch the show.

“The consumer demand for engagement in the second screen space tied to programming increased in 2012 and will only continue to grow in 2013,” said Fitzsimmons. “Everyone in the industry has had to evolve and meet these consumer needs and I look forward to participating in these panels in order to share and gain insight for future growth and development.”

About Delivery Agent, Inc.

Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 350 entertainment properties from major media companies including CBS, NBCUniversal, Twentieth Century Fox, Discovery Communications, A+E Television Networks, HBO, Showtime, and The Weinstein Company, as well as for sports organizations including the Boston Celtics, New York Knicks and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles, Denver and London, Delivery Agent deploys its technology platform, including commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.

Media Contact:

Kim Marder
Delivery Agent
415.248.5701 / kmarder@deliveryagent.com

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