The 23-year-old Lin is the Asian-American, Harvard-educated point guard who, quite unexpectedly, has scored points in bunches and led the underachieving Knicks on a seven-game winning streak. Suddenly, fans want a piece of “Linsanity.”

On Wednesday night, New York residents Michael and Monica Tai purchased two blue T-shirts for $28 each with Lin’s name and number, 17. Michael Tai said he had not been to a Knicks game in about three years, and Monica said she probably would not have come at all.

“I haven’t bought any Knicks merchandise in a while,” Michael Tai said.

Lin has been in the starting lineup for less than two weeks, and the economic impact of Linsanity has only just begun to be measured. Sales and traffic to the Knicks’ online store has risen 4,000 percent since Lin made his first splash with the Knicks, according to Delivery Agent, the operators of the e-commerce site.

A spokesman for the company said Thursday there are 27 Lin-related items for sale on the site. That’s 27 more than there were in January. Some sizes of Lin replica No. 17 jerseys have sold out, but Delivery Agent is restocking as fast as possible to meet demand. (There are plenty of $10 Linsanity foam fingers available at souvenir stands in the meantime.)

The MSG Network [MSG 31.78 -0.09 (-0.28%) ] said Wednesday that ratings for telecasts of Lin’s first five games as a starter were 87 percent higher than the previous 20 telecasts — despite the fact that nearly 2 million Time Warner [TWC 77.112 0.072 (+0.09%) ] cable subscribers in New York have been blacked out in a rate dispute.

A share of MSG stock rose 3.8 percent Monday to a record $32.32, with three times the average number of shares traded. Wednesday’s game against the lowly Sacramento Kings was sold out, and tickets to Friday’s home game against New Orleans, another team with a losing record, are selling on www.stubhub.com for nearly twice face value.

And all of this could be just the start — provided, of course, that Lin keeps playing well.

“For me, Jeremy Lin is the American dream, a marketer’s dream,” said Ronn Torossian, a sports marketing expert and president and CEO of 5W Public Relations.

Torossian said unabashedly that Lin could become as big an athletic sensation as Michael Jordan or David Beckham, simply because he plays in New York, the media capital. Lin is receiving more attention than the New York Giants got after winning the Super Bowl on Feb. 5.

“Who’s talking about the Giants now?” Torossian said.

Besides his ethnicity and his college background — Harvard is not a pipeline to the National Basketball Association — Lin is appealing because he stands 6 feet, 3 inches, no colossus, and is a devout Christian who wants to be a minister when he is done playing ball. Fans wave signs at Knicks games with “Linderella” and “Marry me, Jeremy.”

Lin also has had to battle to get here. In December, he was cut by two other teams, the Golden State Warriors and Houston Rockets before the Knicks picked him up. As recently as last month, he played a game for the Erie BayHawks, the Knicks’ minor-league affiliate.

“How many professional athletes talk about sleeping on their brother’s couch?” Torossian said.

Although he has proven quite capable of dribbling, passing and shooting a basketball, Lin has been low-key and humble as Linsanity has erupted around him. After the Knicks beat the Kings, Lin said he might see a new barber or, perhaps, buy sunglasses.

At a 10-minute news conference at Madison Square Garden attended by at about 100 journalists Wednesday, Lin smiled when he said, “I want to be the same person before and after. That’s where I want to be. I don’t want to let anything affect me or this team.”

He said of being an Asian-American in a league whose rosters are predominantly African-American, “There are stereotypes. Obviously. There are a lot of them. The more we can do to break those down every day, the better we become. Hopefully, in the near future, we’ll see a lot more Asians and Asian-Americans in basketball and the NBA.”

Still, his sudden emergence has caught the attention of Asian-Americans like Chloe and Nelson Lee, New Jersey residents who were wearing $54 Lin replica jerseys they had bought at Madison Square Garden as they stood near the court and watched warm-ups Wednesday night.

The Lees were part of a group that brought a Taiwanese flag to the game. They had decided to buy tickets (then at close to face value, Chloe said) after Lin had one of his first big games as a Knick only about a week ago.

Asked if she thought she would be there if Lin had not become such a sensation, Chloe said, “We would not have come — maybe one time, just for visiting.”

For now, they say they plan to enjoy the madcap ride as long as it lasts and maybe come to another game. Lin has scored a lot of points, in part, because Carmelo Anthony, the Knicks’ star forward, has been injured, and Lin will soon be needed to pass the ball more than shoot it.

But he can do that, too. One night after sinking a last-second three-point shot to beat the Toronto Raptors on the road, Lin played only 26 minutes and scored 10 points Wednesday night. But he had 13 assists, a career high, and delighted the sellout crowd with pinpoint passes that led to dunks. Whoopi Goldberg, Mary J. Blige, Mike Tyson and former vice president Al Gore cheered him on.

“Whatever we need to win, I think he’ll do it,” Knicks Coach Mike D’Antoni said of Lin.

And if the Knicks keep winning, the delightful ping of cash registers will continue to resound through the main corridor at Madison Square Garden and ripple around the globe.

Jeremy Lin, global phenomenon, spent Sunday afternoon at Hamilton College in central New York state, watching brother Joseph score four points in his final home game, one (suddenly very, very familiar) face among the 783 at Scott Field House.

Elsewhere, of course, the basketball-speaking world has gone gaga.

“I feel like I’m in a dream right now,” Lin told news reporters Saturday night in Minneapolis after more heroics, another New York Knicks victory, another page in a fairy tale that will last for … nobody knows.
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What we know is that this is not only about basketball anymore. It’s not only about a point guard for the Knicks, even as he appears to be waving the most potent magic wand since Harry Potter. This living, breathing, shotmaking, assist-dispensing, defense-playing winning lottery ticket has turned Manhattan into Fantasy Island.

The Knicks are rejuvenated, not by the glittering names of Carmelo Anthony and Amar’e Stoudemire and their $18 million contracts but by a new kid on the block making $762,195, who, a little more than a week ago, sat on the end of the bench on the verge of being cut.

The NBA is abuzz. The Minnesota Timberwolves’ crowd of 20,232 on Saturday was its largest at the Target Center in eight years.

His opponents are impressed. “If you can go back and look, his skill level was probably there from the beginning, but no one ever noticed,” said Los Angeles Lakers guard Kobe Bryant, who was outscored 38-34 Friday by the Harvard alumnus. “It’s a testament to perseverance and hard work. It is a good example to kids everywhere.”

His alma mater is delighted. Harvard has produced five presidents of the United States, but only four NBA players, and none since 1954, until Lin.

His new home on the East Coast is fascinated. “It’s everywhere,” teammate Landry Fields said of the frenzy. “He’s really touched a lot of lives.”

His childhood hometown on the West Coast is enthralled. “Every bar, every grocery line, you hear it,” Peter Diepenbrock, Lin’s coach at Palo Alto High, said on the phone. “I talked to a friend who had been on a ski lift at Tahoe. He said there were 15 conversations going on around him about Jeremy. People saying, ‘I actually like the NBA now. I have a reason to watch.’ ”

The Asia of his roots is enchanted. Taiwan President Ma Ying-jeou convened his new cabinet last week with exhortations for teamwork. The example he cited: Jeremy Lin.

All this on less than two weeks’ notice. Rome might not have been built in a day, but full-blown Lin-mania was up and running in five games. Five Knicks victories. Five 20-plus scoring Lin performances. During his five-game stretch, Knicks tickets on the secondary market have jumped 27%, from an average of $407 to $517.

Sensation’s humble roots

In the eye of the storm is the 6-3 son of two 5-6 engineers from Taiwan. Lin was never offered an athletic scholarship, never drafted by the NBA. He was waived, dismissed, overlooked and undervalued. He’s a former Erie BayHawk and Reno Bighorn in the Developmental League. Lin, a former editor of his high school newspaper and summer intern with a California state senator, boasted A’s on his report card as straight as a razor.

“Mom,” Diepenbrock said, “didn’t give him a lot of time to play video games.”

Only six weeks ago, Lin tweeted, “Everytime i try to get into Madison Square Garden, the security guards ask me if im a trainer. LOL.”

But he is having the last laugh. As of nine days ago, he had 114 points in his NBA career. He scored 134 in his last five games, including 109 in his first four starts — the most since the NBA-ABA merger of 1976-77.

Now, he’s a basketball rock star whose Twitter followers went from 70,000 to 199,314 in three days. According to Delivery Agent, which operates the Knicks’ online store, traffic increased 3,000% last week.

Now his name has been contorted into a buffet of cutesy uses. Lin-(insert noun, verb or adjective here).

Now the Timberwolves fans chant, “Overrated,” when he shoots 1-for-12 in the second half. Nine days ago, he would have been as anonymous as the cotton candy vendor.

“It’s nice that he was even rated,” Knicks coach Mike D’Antoni joked afterward.

“It’s been pretty surreal,” Lin said. “I’m just really trying to wake up every day and enjoy it, soak it all in; at the same time stay focused.”

Wake up where? Usually, on the couch in brother Josh’s one-bedroom apartment on the Lower East Side of New York City. The plot thickens, all of it seemingly from Hollywood.

There is something new and old to the Lin circus. It’s needed barely a week to sweep across the basketball landscape like a grass fire. How modern. If a virus can travel so quickly around the world today, so can celebrity.

At its emotional core are the ancient elements of an underdog epic: rejection, persistence, setback, surprise, triumph, luck.

The message is as old as imagination itself. “Anything’s possible,” Fields said.

Lin is Rocky Balboa. “Linsanity” is “Fernandomania,” when Fernando Valenzuela started his Los Angeles Dodgers pitching career in 1981 with an 8-0 record and five shutouts and every start became a fiesta. Of course, Valenzuela did it well before technology created instant celebrities on a grand scale.

Lin is devout and open about his beliefs. Sound familiar?

Yes, he’s Tim Tebow in shorts, and what are the odds we could have such a tale of two faithful in the same calendar air space? Except Tebow was a first-round draft pick, while the NBA passed on Lin as if he were 5-3. Tebow came from the football hotbed of Florida’s Swamp, Lin from the SAT hotbed of Harvard Yard.

What is dramatic is the rainbow coalition that now gathers around Lin. Asian Americans, Ivy Leaguers, Christians, lovers of little-guy stories. Oh yeah, and Knicks fans. Plus those who barely follow the game. That is the signature of a true sensation.

“I pick up the paper and, all of sudden, I’m reading that the guy who used to Xerox papers in my office scored 38 points against the Lakers,” California state Senator Joe Simitian said on the phone about his former intern.

“He was a relatively quiet kid, very polite. Obviously he was a bright kid with a lot of talent, and he shows up in my office and wants to answer the telephones and do the Xeroxing.

“I would call myself a casual basketball fan. He scored 38, and Kobe (had) 34, right? For me to know what two players scored in a game, I wouldn’t normally know that off the top of my head. For anyone who ever had a dream, this is a great story.”

Unpredictable path to NBA

This “Lin-derella” story has made intriguing stops along the way, from Taiwan to Palo Alto, where nearly 50% of residents over 25 hold graduate degrees.

“When we won the state championship,” Diepenbrock said of his time with Lin, “we went back to the high school, and it was like, ‘Great job, but did you see what the robotics club did?’ ”

Diepenbrock’s prediction for his star back then? Easy. “He’d be an engineer making a ton of money in Silicon Valley.”

Palo Alto to Harvard to summer leagues and developmental teams and brief stays with the Golden State Warriors and Houston Rockets.

And now to Broadway and “Linsanity” — even though that description earns no endorsement from its namesake.

“I’m just thankful to everybody, but I don’t know,” he said. “I guess we need to change it to something more team related.”

Good luck. As the fervor grows, the world will look for cracks, because that’s what the world does. Was a star born, or is this something more fleeting?

“The only thing I can say with totally certainty,” Diepenbrock said, “is I have no idea where this is going.”

Who does? But for the moment — in a story of wonder nobody expected — look at how many are enjoying the ride.

On Monday, shares of Madison Square Garden Company, which owns the Knicks, the arena where they play and the cable network that broadcasts their games, hit a record high because of the sudden emergence of Jeremy Lin, the team’s previously unknown point guard.

Shares of MSG rose 3.8 percent Monday to a record-high $32.32, with three times the average number of shares being traded.

Analysts who follow the stock say that Lin could not only continue to benefit ticket prices, merchandise sales and television ratings, but also provide the impetus to end the dispute between MSG and Time Warner Cable, which has been unable to broadcast Knicks games this year.

“No doubt on the court Mr. Lin’s accomplishments rank with the career starts of LeBron James, Isiah Thomas and Shaq,” Rich Tullo, the director of research at Albert Fried & Company, wrote to investors. So, Tullo asked, will Lin help the Knicks and MSG off the court, too? “In our view, the answer is yes.”

Sales of all merchandise at the Knicks’ official online store and Facebook page have risen more than 3,000 percent in the past week, said Delivery Agent, which runs the online store. Some items, like the Jeremy Lin replica home jersey, are sold out.

There is nothing new about teams, networks or merchandise makers cashing in on a player’s success. Detroit went crazy over the Tigers’ Mark Fidrych in 1976, and the Los Angeles Dodgers experienced Fernando-mania over Fernando Valenzuela in 1981. Ditto when Ichiro Suzuki made his debut in Seattle with the Mariners in 2001. Ricky Rubio is making a splash with the Minnesota Timberwolves this season.

But Lin is unique because of how quickly he has turned into a star on the court and a moneymaking machine off it.

Lin’s emergence has created a frenzy for Knicks tickets, even in other cities. The average price for tickets to games in New York has risen to more than $100 a ticket, from $85, according to Jason Berger, who runs the ticket broker AllShows.com.

“We had sold more front-row seats in the last month than we had for the entire season last year,” Berger said. “There are still some good deals out there for future games, but we expect those deals to be harder to find as the excitement grows.”

Plenty of fans are tuning in. MSG Network had its highest-rated Knicks broadcast Saturday, when the team played in Minneapolis. In the four games Lin has started, the average household rating on MSG Network has increased 70 percent compared with the previous 20 games.

Despite the hype, Richard Greenfield, an analyst at BTIG, said the Knicks would have to have a lot more success before he is convinced Madison Square Garden will benefit over all.

“Lin has helped the stock price, but the underlying business has not changed,” he said. “No one knew him a week ago, so let’s not get ahead of ourselves.”

“Lin-sanity” has hit Broadway and far beyond as Lin, who went from a seat at the end of the bench to stardom in leading the Knicks to three consecutive victories this week, prepares to lead them against the visiting Los Angeles Lakers on Friday night at Madison Square Garden.

Facing the Lakers, who held on for an 88-87 overtime victory Thursday at the Boston Celtics, will be the toughest test yet for Lin.

PHOTOS: Top shots from the week in NBA action
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Yet in the early going, it seemed to be going his way. Lin hit a three-pointer for the Knicks’ first points, had nine points in the first five minutes of the game and helped New York to a 22-15 lead after one quarter. Lin was 4-of-7 for 10 points and had three assists and one steal.

Knicks coach Mike D’Antoni is optimistic his team has finally filled its greatest need, albeit in a manner no one expected. “This was hard to predict. It’s like winning the lottery,” said D’Antoni. “You buy a ticket and hope, but there is no guarantee it’s going to happen.”

The Knicks are capitalizing not only on Lin’s on-court ability but also his sudden popularity. Go to the team’s web site and you are met with the promotion, “Want the latest ‘Lin-Sanity’ news & videos? There’s an app for that!”

The team also is hawking Lin shirts, available online at NYKnicksStore.com. USA TODAY’s Michael McCarthy reports home and away Jeremy Lin Adidas Revolution Knicks jerseys are selling for $54 a pop. The Adidas numbered road game T-shirts go for $24.95, while the Adidas “Linsanity” T-shirts cost $19.95.

And according to Delivery Agent, the partner that powers the Knicks’ online store and Facebook accounts, sales and traffic are up more than 3,000% in the past week.

When asked if all this has been overwhelming, the soft-spoken, second-year guard and the NBA’s first American-born Chinese or Taiwanese player, said it all in one word.

“Yeah.”

The 6-3 Harvard graduate never imagined life could change as much as it has after he led the undermanned and struggling Knicks to wins against the New Jersey Nets (career-high 25 points), Utah Jazz (next career-high 28 points in his first NBA start) and Washington Wizards (23 points).

Since his surge began, it seems that every sports headline in the New York tabloids begins with “Lin.”

“I didn’t know you could turn ‘Lin’ into so many things, because we’ve never done it before,” he said during an interview limited by the team to five minutes. “Me and my family just laugh. I guess we underestimated how creative people can be.”

The fascination with Lin extends well beyond the USA. “Everyone in Taiwan is crazy about him. Everyone is talking about Jeremy Lin,” said Kate Lin (no relation) of China TV Taiwan. “Everyone in Taiwan is so proud of him, that he can play in the NBA.”

The broadcaster believes Lin serves as an important role model. “He shows Asian people that, if you work hard and never give up, you can be a star,” she said.

New York center Tyson Chandler praised the overnight sensation for his ability to balance sudden off-court demands with pre-game preparation.

“The way he goes about things, you would never know all of this was going on,” said Chandler, adding, “He’s the same guy who was coming here early, fighting for a 10-day contract.”

Lakers star Kobe Bryant isn’t too impressed — yet. Asked after the victory against the Celtics if he knew who Lin was, Bryant said “yes.” But then asked if he were surprised by Lin’s production the past week, Bryant said: “I don’t even know what he’s done. I have no idea what you guys are talking about. … Who is this kid?”

Some in the NBA who had a chance at Lin also are asking that question, including Houston Rockets general manager Daryl Morey, who cut Lin. On his Twitter page, Morey wrote: “We should have kept (Lin). Did not know he was this good. Anyone who says they knew misleading U. Just accept the (Lin) mistake.”

Lin played in 29 games last season for the Golden State Warriors, who also cut him. Lin had played basketball in the San Franciso area with a son of new Warriors’ owner Joe Lacob, who did a phone interview with SI.com on Thursday while playing at the AT&T National Pro-Am golf tournament at Pebble Beach.

“I’m incredibly happy for him,” said Lacob, whom many said signed Lin only to appeal to the Asian-American population in the area. “But we were walking up and down the fairways here today, and I’m saying, ‘Son of a b—-. We were right.’”

Lin said his goal for this year was to begin to earn meaningful playing time. He averaged 2.6 points and 9.8 minutes last year as a Golden State rookie.

“I really told myself this year I wanted to be in the rotation and not be the 12th to 15th guy on the team,” Lin, 23, said.

Lin said his faith in God helped sustain him during periods of uncertainty.

“I try to trust in God and whatever circumstances he puts me through, grow as a person,” he said.

D’Antoni, whose 11-15 team lacked offensive cohesion before Lin’s emergence, is very encouraged.

“We’re playing a lot better,” said D’Antoni, who has had to play without All-Star forward Carmelo Anthony (strained right groin) and forward Amar’e Stoudemire (death of a brother) this week. “He’s a very smart point guard. He’s the guy we were searching for, and he did it.”

Lin was without a guaranteed contract before Friday. He has been living with his brother and sister-in-law and even spent one night on a couch provided by fellow guard Landry Fields. He now has a one-year deal worth the league minimum of $762,195.

His desire to protect his privacy became readily apparent when Lin was asked if he finally has a place of his own to call home.

“Maybe,” he said.

New York will continue to be without its two top scorers. Anthony was hurt early in the victory against Utah on Monday. That same day Stoudemire left the team upon the death of his older brother Hazell in a car crash in Florida. Anthony probably will be out another week. Stoudemire expected back Monday.

Bill Walker is expected to start for Anthony against the Lakers. Jared Jeffries will replace Stoudemire.

After the Lakers, the Knicks will be at the Minnesota Timberwolves on Saturday and at the Toronto Raptors on Tuesday before returning home to face the Sacramento Kings on Wednesday.

SAN FRANCISCO, CA – Friday February 10, 2012 – As fans around the world set their eyes on New York Knicks point guard Jeremy Lin, Delivery Agent, Inc., the leader in multi-channel commerce for sports and entertainment, set its focus on quickly stocking the virtual shelves with Jeremy Lin products.

Within 48 hours of Lin’s rise to fame, fans could find four new Jeremy Lin products on the home page of the Knicks’ official ecommerce store found at http://www.nyknicksstore.com. The result was a 3,000% increase in sales. The sales trend was supported by Google’s search trend. Since Feb 4th, Lin’s 1st game, Google searches for both ‘Jeremy Lin’ and ‘Jeremy Lin jersey’ were up 25x. By Feb 5th, Google searches for both ‘Jeremy Lin’ and ‘Jeremy Lin jersey’ were up another 2.5x.

“Having the right product at the right time was key to success, said Mike Fitzsimmons, Delivery Agent CEO. “ While we’re not in the business of predicting the next rising star, we are in the business of quickly reacting to sports and entertainment events with a contextually relevant product assortment that satisfies consumer demand.”

About Delivery Agent

Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, Showtime, The CW, Univision Communications, and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles, Denver and London, Delivery Agent deploys its technology platform, including commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.

Contacts

Kim Marder
Delivery Agent
T +1(415)728-9602
press@deliveryagent.com

Let’s see, Cablevision operates in New York City; the New York Giants are in the Super Bowl; New York fans are as rabid as any fans anywhere…

…Cablevision might have an idea there.

Cablevision is working with Shazam, Delivery Agent, Inc., which specializes in multichannel commerce for the sports and entertainment industry, and FMI, Inc., the exclusive operator of the NFL shop, to give consumers the ability to buy NFL paraphernalia.

On TV, Cablevision will enable subscribers to purchase Super Bowl merchandise on its Market Showcase, iO TV Channel 602. Consumers can push the select button on their remote controls to request an immediate call from the NFL Experience Super Store’s customer service representative.

Concurrently, consumers who use the Shazam App during the game will be served contextually relevant Super Bowl products to their mobile device. After a product is identified, consumers will be able to purchase the product via Delivery Agent’s mobile storefront and securely checkout using Delivery Agent’s TV Wallet, the transaction engine used by media companies to process transactions across the web, mobile, tablet and ITV.

The draw will be Super Bowl XLVI and New York Giants products typically available only to those in attendance at the Super Bowl at Lucas Oil Stadium in Indianapolis. Shortly following the crowning of the Super Bowl XLVI champions, the merchandise inventory will be updated to showcase the winning team, Cablevision said.

Well, the good news is that Shazam and Delivery Agent have partnered yet again to let you buy Super Bowl XLVI goods from your phone, PC, or tablet while you watch the game. You may remember a similar situation with the TV show Covert Affairs, which we reported on in November.

The Super Bowl version works in the same way. If you’re using the Shazam app during the big game, the app will serve you contextual promos for certain products that you’d only be able to buy if you were in the stadium. It’s pretty simple, since you can purchase the product straight from your device.

Cablevision customers will be able to buy straight from their remote, with products becoming available within the channel guide. Then, once the Giants beat the Patriots (go New York!), a whole new assortment of merchandise will be made available.

If you don’t already have the Shazam app, head over to the Apple App Store or Android Market for a free download.

SAN FRANCISCO, CA – Friday February 3, 2012 – This year’s Super Bowl will be like no other for fans across the country looking to own a piece of Super Bowl XLVI. Delivery Agent, Inc., the leader in multi-channel commerce for the sports and entertainment industry, is working with client FMI, Inc., the exclusive operator of the NFL shop at the NFL Experience and Lucas Oil Stadium, along with Cablevision and Shazam to give consumers an easy way to shop Super Bowl XLVI on any device – from televisions, to mobile devices and the web during the game.

Cablevision’s nearly three million digital cable customers in the New York Metropolitan Area have a unique opportunity to shop for Super Bowl merchandise on its Market Showcase, iO TV Channel 602. Viewers have access to a range of merchandise including Super Bowl XLVI and New York Giants products typically available only to those in attendance at the Super Bowl at Lucas Oil Stadium in Indianapolis. Consumers can purchase Super Bowl products by pushing the select button from their remote control to request an immediate call from the NFL Experience Super Store’s customer service representative. Shortly following the crowning of the Super Bowl XLVI champions, the merchandise inventory will be updated to showcase the winning team.

Concurrently, consumers who use the Shazam App during the game will be served contextually relevant Super Bowl products to their mobile device. After a product is identified, consumers will be able to easily purchase the product via Delivery Agent’s mobile storefront and securely checkout using Delivery Agent’s TV Wallet™, the transaction engine used by media companies to process transactions across the web, mobile, tablet and ITV.

“Delivery Agent’s business is focused on driving commerce transactions tied to sports and entertainment programming for the leading media companies,” said Mike Fitzsimmons, Delivery Agent CEO. “We are thrilled to be making the Super Bowl a multi-platform shopping experience. With an estimated 45% of television households watching, we expect to see a large percentage engaging with a Delivery Agent Super Bowl shopping environment on one of the many accessible platforms we’re powering.”

“We are pleased to work with Delivery Agent to bring our customers a unique opportunity to engage directly with one of the biggest televised events of the year,” said Bradley Feldman, Cablevision’s vice president, video product management. “iO TV customers have the ability to purchase the same Super Bowl memorabilia available to fans attending the game, without having to leave the couch or miss a play through our Market Showcase.”

“We’re excited to work with Delivery Agent on one of televisions biggest sporting events this year, giving people who use Shazam a quick and easy way to buy NFL merchandise when they’re watching the Big Game,” said David Jones, Shazam’s EVP Marketing. “Whether people are fans of the Giants or Patriots, they can easily purchase products to show their support of their favorite team.”

Delivery Agent manages commerce for more than 40 global media partners and over 350 individual entertainment properties. The company’s multi-channel commerce platform, which includes a proprietary transaction engine and contextual serving capabilities, serves longtime clients including – NBC Universal, Twentieth Century Fox, CBS, Discovery Communications, UFC, A&E Television Networks, HBO, Showtime and more. To date, Delivery Agent has processed millions of entertainment and sports commerce transactions across traditional web, social, mobile and connected television.

About Cablevision

Cablevision Systems Corporation (NYSE: CVC) is one of the nation’s leading media and telecommunications companies. Its cable television operations provide a full suite of advanced communications services that include iO TV® digital television, Optimum Online® high-speed Internet, and Optimum Voice® digital voice, all over state-of-the-art cable systems that pass nearly 6 million households and businesses across the New York tri-state area and throughout four Western states. Cablevision’s telecommunications properties also include its Optimum WiFi® wireless Internet, and its Optimum Lightpath® integrated business communications solutions. Cablevision serves the New York area with compelling local content through News 12 Networks, a local news leader; MSG Varsity, a suite of television and online services covering high school activities; and, Newsday Media Group, a business unit that includes Newsday, Long Island’s leading daily newspaper, and amNewYork, the nation’s most widely circulated free daily serving New York City. The company also owns and operates Clearview Cinemas throughout the New York tri-state area including the famed Ziegfeld Theatre, a frequent and historic venue for film premieres and events. Additional information about Cablevision is available on the Web at www.cablevision.com.

About Delivery Agent

Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, Showtime, The CW, Univision Communications, and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles, Denver and London, Delivery Agent deploys its technology platform, including commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.

Contacts

Kim Marder
Delivery Agent
T +1(415)728-9602
press@deliveryagent.com

Ryan Smith
Rosica Public Relations
T +201-843-5600
Ryan@rosica.com

Delivery Agent founder and CEO Mike Fitzsimmons, however, says the pieces are only now coming into place to enable his company to take off.

“2011 was our biggest year ever,” Fitzsimmons said. “We are just getting started.”

Of particular significance, Fitzsimmons said, Delivery Agent last month launched what it called a historic partnership with Verizon Communications Inc. and A&E Network’s History Channel to let viewers buy goods featured in television broadcasts using a …

SAN FRANCISCO, CA and BOSTON, MA, – Tuesday January 17, 2012 – Delivery Agent, the leader in multi-channel commerce for sports and entertainment, and the Boston Celtics, 17-time NBA World Champions, today announced a multi-year extension and expansion to their ecommerce and marketing services agreement. Delivery Agent, who has been powering ecommerce for the Celtics since 2006 and has driven revenue growth in the triple digits, will partner with the team through 2015.

Under the terms of the extension, Delivery Agent will continue to provide the Boston Celtics with ecommerce and marketing services including – design, development, research, customer service, fulfillment, and interactive marketing. In addition, Delivery Agent will deploy shopping experiences for the Celtics passionate fan base across mobile, social and interactive television channels. Through these platforms, consumers will have access to evergreen product as well as special event product as they did with Ray Allen’s historic 3-point shot. Within minutes of the shot, a commemorative Ray Allen shirt was available via the Celtics Facebook, mobile and web stores. Through an integrated online marketing campaign and near immediate in-venue promotions following the shot, sales skyrocketed driving a 167% increase in ecommerce orders the day of the historic game. To highlight an already successful year, the Celtics online store ranked #1 in the NBA in sales for 2010-11, up from #2 in 2009-10.

“The Boston Celtics have been a long-term partner of Delivery Agent,” said Mike Fitzsimmons, Delivery Agent CEO. “We’re proud of the work we’ve done with them over the last five years to bring a world-class shopping experience to fans and grow the business. We know there are exciting times ahead for this dynamic team tied to their multi-channel commerce business as well as on the court.”

“We chose Delivery Agent because of their expertise in ecommerce deployment for sports and entertainment companies”, said Ted Dalton, VP Corporate Partnerships and Business Development, of the Boston Celtics. “Delivery Agent has a clear understanding of the mechanics of launching and operating a multi-channel commerce business. We look forward to continued growth under this next phase of our partnership.”

About the Boston Celtics

A charter member of the Basketball Association of America (which evolved into the National Basketball Association) since 1946, the Boston Celtics have won a record 17 NBA Championships, including eight (8) in a row from 1959-1966, and have won NBA titles in four different eras. In addition, 31 former Celtics players, management or staff have been inducted into the Naismith Memorial Basketball Hall of Fame. In December 2002 the team returned to local ownership for the first time since 1963. For more information on the Celtics, log on to www.celtics.com.

About Delivery Agent

Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 350 entertainment properties from major media companies including CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, Showtime, The CW, Univision Communications, and The Weinstein Company, as well as for sports organizations including the UFC and several NFL and NBA franchises. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles, Denver and London, Delivery Agent deploys its technology platform, including commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.

Contacts

Kim Marder
Delivery Agent
T +1(415)728-9602
press@deliveryagent.com

Heather Walker
Boston Celtics
Director of Public Relations
T +1(617)594-4453
hwalker@celtics.com