June 20th, 2012
SAN FRANCISCO, CA – Wednesday, June 20, 2012 – Jim Leary, Vice President of Brand Engagement for Delivery Agent’s EngageTV division will participate on the “Rethinking What’s Relevant in Media” panel at the ATME Conference held at The W Chicago on June 26th from 11:15 -12PM.
During the panel, moderated by John T. Peters, President USA Today, Travel Media Group, Mr. Leary will discuss the proliferation of channels, devices, and platforms available to marketers. Mr. Leary will share specific case studies from iTV campaigns EngageTV has run for the Colorado Tourism Board and Atlantis Resorts, each resulting in thousands of hours of extended engagement time and tens of thousands of brochure requests. Attendees to this panel will have a clear vision for how EngageTV can activate a marketing campaign across an 85MM home iTV footprint to deliver a positive ROI.
About Delivery Agent
Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, Showtime, The CW, Univision Communications, and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles, Denver and London, Delivery Agent deploys its technology platform, including commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.